Job Description

About the Role n

Wonderful is looking for a hands-on, commercially driven APAC Marketing Lead to build and scale our marketing engine across the region.

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This is a leadership role, but equally a builder role. You’ll lead a team of seven regional marketers across APAC while staying close to execution, local GTM teams and the programmes that drive awareness, engagement and pipeline.

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You’ll own the APAC marketing strategy, balancing regional consistency with local-market depth. Working closely with APAC leadership and local GMs/MDs, you’ll translate business priorities and Must-Win accounts into focused marketing plans that deliver measurable commercial impact.

What You’ll Do Lead APAC Marketing n

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Own the APAC marketing strategy, priorities, budget and performance.

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Lead and develop a team of seven regional marketers across key APAC markets.

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Build a high-performing team with transparent goals, accountability and strong execution.

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Act as the senior Marketing business partner to APAC leadership and local GMs/MDs.

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Work closely with Central Marketing functions to ensure regional programmes benefit from global scale while remaining locally relevant.

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Build the Regional Demand Generation Engine nn
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Develop scalable, repeatable programmes that drive Must-Win account engagement, new contacts, pipeline creation and acceleration.

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Balance locally owned programmes with larger APAC and global initiatives.

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Measure activity against commercial outcomes, not simply event or lead volume.

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Turn successful regional initiatives into repeatable playbooks that can scale across markets.

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Build a strong Partner Marketing motion, working closely with Global Partnerships to leverage strategic partners and programmes across the region.

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Events & Executive Engagement nn
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Build a strategic APAC event portfolio across owned events, industry events, executive programmes and partner activations.

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Ensure programmes are designed around priority accounts, personas and measurable business outcomes.

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Develop high-value executive engagement programmes across APAC.

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Partner with Global Field Marketing on major Tier 1 events and sponsorships.

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Integrated Regional Marketing nn
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Work closely with Product Marketing, PR & Communications, Partner Marketing, Customer Marketing and Digital to create integrated regional plans.

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Build robust relationships with hyperscalers and strategic partners to amplify regional activity.

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Adapt global messaging and campaigns for local markets, cultures and audiences.

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Champion a local-by-design approach while maintaining a consistent Wonderful brand.

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Who You Are nn
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An experienced APAC Marketing leader with a strong B2B enterprise technology background.

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Proven experience leading distributed Marketing teams across multiple APAC markets.

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Deep understanding of the APAC enterprise landscape and the differences across markets including Australia, Singapore, Hong Kong, Japan, Korea and Southeast Asia.

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Commercially minded, with strong experience across demand generation, ABM, field marketing and pipeline acceleration.

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A strong business partner who can work in lockstep with Sales/GTM leadership.

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Experienced in executive engagement, strategic events and partner/hyperscaler marketing.

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A builder who remains hands‑on, comfortable setting the strategy and then rolling up your sleeves to make it happen.

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Comfortable operating at speed, making decisions with imperfect information and building structure as the company scales.

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A solid communicator and relationship builder who can operate effectively across cultures, markets and time zones.

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Candidate Privacy Notice

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📌 APAC Marketing Lead (Sydney)
🏢 Wonderful
📍 Sydney