Job Description

The Opportunity n

Join Boehringer Ingelheim at a pivotal moment to shape the future of obesity and metabolic health. This rare launch role will see you shaping the launch and commercialisation of Survodutide, a next‑generation therapy with the potential to redefine patient outcomes. You will lead end‑to‑end brand strategy for a pre‑launch and launch asset, translating insight into action and building a focused market entry strategy in a competitive and rapidly evolving market. The role offers strong career progression, with the opportunity to step into a future leadership position and build and lead a high‑performing brand team as the franchise grows.

Key Responsibilities Launch & Brand Strategy n

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- Lead development and execution of the end‑to‑end launch readiness for Survodutide in Australia
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- Build and implement Integrated Customer Plans aligned to pre‑launch and launch milestones
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- Develop segmentation, targeting and positioning strategies grounded in deep customer insight
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- Define value proposition and messaging across obesity and metabolic health stakeholders
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Commercial Planning & Performance nn
- Develop robust launch scenarios and business cases aligned to launch readiness and ICP
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- Monitor brand performance and optimise investment based on ROI and market dynamics
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- Lead competitive intelligence to inform strategic decision‑making in a rapid‑moving market
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Cross‑functional Leadership nn
- Act as the central connector across Medical, Market Access, Sales, Regulatory, and regional teams
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- Lead agency partners to deliver best‑in‑class omnichannel campaigns
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- Support field force readiness, including value communication and customer engagement frameworks
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Execution Excellence nn
- Deliver high‑impact omnichannel campaigns, congress strategy, and customer engagement plans
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- Ensure all activities meet compliance, governance, and quality standards
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- Maintain strong operational discipline across budget, timelines, and delivery milestones
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Your Profile Experience & Capability nn
- 5+ years in pharmaceutical brand management, ideally with launch experience
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- Experience in obesity, diabetes, or cardio‑metabolic disease strongly preferred
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- Proven success in pre‑launch or launch environments, including market shaping
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- Strong track record in strategic planning, forecasting, and performance delivery
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Skills & Mindset nn
- Highly analytical with the ability to translate data into clear commercial action
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- Strong stakeholder engagement skills, with the ability to influence cross‑functional teams
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- Experience leading complex, multi‑channel marketing programmes
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- Entrepreneurial mindset with a passion for innovation, growth, and patient impact
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📌 Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch (Sydney)
🏢 Boehringer Ingelheim
📍 Sydney