Job Description

Overall Role Purpose: n

The Area Sales Manager - NSW is responsible for driving sales performance, retail execution and team capability across SK-II doors in NSW. The role manages retailer and store-level relationships, leads and develops Counter Managers and Beauty Influencers, and ensures consistent execution of national commercial, service and operational standards.

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The role reports directly to the National Field Manager, working closely with the wider Area Manager team to ensure national business priorities are consistently implemented. A dotted-line relationship to the Retail Operations Manager (ROM) ensures alignment with SK‑II operational and EQR standards.

Key Roles & Responsibilities: Sales & Commercial Performance n

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- Manage key relationships across all retailers, including Department Stores and Specialty Stores, in line with the national retailer partnership approach.
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- Drive sales performance across NSW doors, ensuring stores achieve agreed sales targets and commercial objectives.
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- Interpret and analyse sales data to maximise sales and profitability, providing store‑level insights and recommendations to the National Field Manager and Operations team.
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- Maintain store‑level control against business targets and budgets, including staff costs, store expenses, stock levels, stock turn days, theft and loss, and NPL (Non‑Productive Loss) .
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- Identify opportunities to grow sales through effective promotions, events, clienteling and store‑level commercial initiatives.
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- Monitor competitor activity closely and conduct regular store visits to identify market opportunities and maintain competitive advantage.
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Retail Team Leadership & Capability nn
- Lead the hiring, onboarding, coaching, performance management and development of Counter Managers and Beauty Influencers across NSW doors.
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- Drive productivity, engagement and accountability across retail sales teams.
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- Uphold the highest standards of customer service and ensure Counter Managers and Beauty Influencers consistently deliver the required SK‑II customer experience.
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- Deliver product and selling skills training to retail sales teams as required, reinforcing national training and capability plans.
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- Provide ongoing coaching and feedback through regular field visits and performance discussions.
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SK‑II Service & Client Experience nn
- Drive implementation of the SK‑II SDC (Service Delivery Centre) model across Department Store counters, ensuring consultation and service standards are consistently embedded.
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- Build a robust appointment culture and ensure clienteling and CRM routines are effectively implemented at counter level.
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- Monitor and coach teams on service quality, consultation standards, customer engagement and client retention.
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Store Execution & Operational Standards nn
- Ensure all stores are presented to the highest retail standard - clean, easy to shop, logically laid out and visually attractive.
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- Ensure VM, promotional execution and store standards are consistently maintained in line with SK‑II requirements.
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- Ensure store layouts reflect consumer demand and maximise commercial opportunities.
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- Drive compliance with promotional activities, including correct POSM, displays, pricing, product availability and campaign execution.
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- Monitor stock turn days, stock availability and NPL , identifying risks and taking corrective action with relevant teams.
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- Work closely with the ROM to ensure operational execution is aligned with SK‑II EQR (Execution Quality & Retail) standards .
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- Escalate operational risks, compliance issues and opportunities to the National Field Manager and ROM as appropriate.
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Events & Local Activations nn
- Assist the National Field Manager in organising and executing brand events, trainings, conferences and other local initiatives .
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- Organise and execute out‑of‑store promotional events and Hot Spots , including: n n
- Staffing and roster coordination
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- VM and POSM set‑up
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- Product and stock requirements
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- Communication and coordination with shopping centres and retail partners
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- Co‑op arrangements with centres and retailers
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- Post‑event follow‑up and performance review
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- Ensure events and activations are executed consistently with national brand and commercial guidelines.
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Stakeholder Management & Communication nn
- Work closely with Sales, Marketing, Retail Operations and other relevant teams to ensure strong alignment and execution across NSW.
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- Communicate actively with the NSW retail team to foster a collaborative, engaged and high‑performing team environment.
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- Align with the National Field Manager and other Area Managers to ensure consistent implementation of national business directions, priorities and initiatives.
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- Provide timely store‑level feedback, market intelligence, risks and opportunities to the National Field Manager and relevant stakeholders.
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Field Leadership & Ways of Working nn
- Maintain an autonomous field‑based working schedule, with responsibility for managing own calendar and prioritising store visits, team coaching and commercial activities.
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- Maintain regular store presence through planned field visits, with weekly store visits across the NSW network.
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- Remain responsive to reasonable requests from floor teams during weekend store operating hours from time to time, particularly where operational or customer‑facing support is required.
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- Balance field autonomy with strong communication, visibility and accountability to the National Field Manager.
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Key Deliverables & KPIs nn
- Sell‑out vs target by door and channel (NSW); growth vs LY
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- SK‑II SDC (Department Store doors only): consultations delivered, appointments booked/served, event uplift
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- Retail Productivity – sales productivity by counter / beauty influencer
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- Store execution standards: VM, promo compliance, stock turn days, NPL
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- Team KPIs: retention, capability & performance across Beauty Influencers and Counter Managers
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- Events & Activations – execution quality, budget adherence and ROI
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Key Qualifications & Requirements nn
- Proven experience in Area Sales, Field Sales, Key Account Sales, Retail Management or a similar commercial retail role , preferably within the beauty, cosmetics or premium/luxury retail industry .
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- Demonstrated track record of growing sales and achieving commercial targets across Department Store, Specialty Store or other premium retail channels.
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- Experience developing and executing customer, account or store‑level plans , translating commercial strategies into effective retail execution.
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- Proven experience in leading, coaching and developing frontline retail teams , such as Counter Managers, Beauty Advisors or Beauty Influencers, with a strong focus on sales productivity, service excellence and engagement.
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- Experience with consultation‑led, appointment‑based or clienteling service models , such as skin diagnostics, SDC, CRM or personalised selling, is highly regarded.
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- Strong understanding of retail execution , including visual merchandising, promotional compliance, product launches, stock management and maintaining high store presentation standards.
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- Strong commercial and analytical capability , with the ability to interpret sales data, identify trends and opportunities, and translate insights into practical actions to improve sales and profitability.
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- Experience working effectively with retailers, distributors and internal cross‑functional teams , with strong communication, influencing and negotiation skills.
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- Strong interpersonal skills, a positive and collaborative demeanour, and the ability to coach, challenge and provide constructive feedback to frontline teams and stakeholders.
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- Highly organised and self‑directed , with the ability to manage an autonomous field‑based calendar, prioritise store visits and respond effectively to changing business needs.
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- Willingness and ability to travel regularly across NSW to visit stores, attend and host retailer meetings, conduct coaching, support events and undertake other field activities.
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- Proficient in Microsoft Excel , including VLOOKUP/XLOOKUP and Pivot Tables, with the ability to analyse sales and retail performance data; proficient in PowerPoint for reporting and presentations.
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- Commercially minded and ROI‑focused , with strong accountability, resilience and adaptability to perform effectively in a fast‑paced and results‑oriented retail environment.
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- Passionate about beauty, customer experience and premium retail , with a strong appreciation for delivering high standards of brand, service and commercial excellence.
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- Complimentary goods
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- Exposure to multiple brands
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- Diverse team
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📌 Area Sales Manager, NSW (Sydney)
🏢 LUXASIA
📍 Sydney