06 Oct
|
Temple and Webster
|
Sydney
06 Oct
Temple and Webster
Sydney
Job Description
At Temple & Webster, our vision is simple yet ambitious: to make the world more beautiful, one room at a time. As Australia's leading online destination for furniture and homewares, our mission is to help everyone create spaces they love through inspirational design and seamless digital experiences.
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Underpinned by proprietary technology, data-driven insights and a high-performance e-commerce engine, we operate in a fast-moving, competitive market focused on scaling market share, driving customer acquisition, and expanding long-term brand equity.
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As we scale our commercial footprint, we are appointing a Head of Go-to-Market to strategic orchestration and execution of our core marketing campaigns and brand programs.
The Opportunity n
Reporting directly to the Chief Brand & Marketing Officer you will serve as an essential operational and commercial lead across the marketing function.
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This role is responsible for turning commercial trading priorities and brand strategy into structured, fully executed go-to-market plans. You will lead specialists across Brand, Social, and Content, balancing campaign planning with delivery.
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- Leadership Team: Sit alongside the Head of Media, Head of CRM & MarTech, and Creative Director to connect paid, owned, and earned channels into a unified customer engine.
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- Direct Team Management: Lead, mentor, and work directly with specialists in Brand, Social Media and Content Production.
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- End-to-End Ownership: Oversee the journey from initial commercial intake and campaign briefing through to production, launch, and post-campaign analysis.
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- High-Growth Platform:
Drive execution within Australia's top e-commerce ecosystem, backed by a culture of rapid experimentation and test-and-learn agility.
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Key Responsibilities nn
- GTM Planning & Commercial Alignment: Translate corporate revenue targets into executable GTM plans. Establish clear priorities across product categories, customer segments, promotions, and key trade moments.
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- Hands-On Campaign Orchestration: Manage the annual, quarterly, and weekly operating cadence. Draft detailed briefs, manage workflow dependencies, and oversee campaign delivery across media, creative, and digital channels.
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- Content & Creative Production Delivery: Lead content production workflows from briefing to asset delivery. Partner closely with the Creative Director to ensure campaign assets are distinctive, commercially aligned, and delivered on schedule.
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- Cross-Functional Collaboration: Partner daily with the Head of Media and Head of CRM & MarTech to integrate campaign messaging across performance media, retention channels, and content streams.
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- Team Leadership & Delivery: Mentor and direct direct reports in brand, social, and content, while personally driving key projects, troubleshooting operational bottlenecks, and ensuring campaign execution standards.
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Required Experience & Qualifications nn
- Commercial Marketing Track Record: Proven background in growth, commercial, or GTM roles, with demonstrated success in high-volume e-commerce or digital retail environments.
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- End-to-End Campaign Delivery: Demonstrated ability to manage full-funnel marketing campaigns, taking projects seamlessly from strategic concept through to briefing, asset production, and execution.
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- Operational & Workflow Discipline: Strong organisational capability with experience establishing planning rhythms, managing briefing pipelines, and balancing competing priorities.
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- Stakeholder & Peer Collaboration: Excellent communication skills with a track record of partnering effectively with peer specialists (Media, CRM, Creative) and business leadership.
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- Data-Driven Approach: Ability to evaluate performance data and customer insights to continuously refine campaign tactics and improve commercial outcomes.
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- Exclusive Discounts: Generous employee discounts across our entire furniture and homewares range.
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- Hybrid Working: Adaptable arrangements balancing work-from-home with time at our vibrant St Peters HQ.
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- Lunch & Coffee On Us: Catered lunches 3 days a week and subsidised barista coffee on site.
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- Celebrate You: Paid leave on your birthday!
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- Family Support: Access to paid parental leave.
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- Mindful Moments: Free daily mindfulness practices in our dedicated wellness room.
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- Culture & Community: Regular team socials and celebrations organised by our Ministry of Fun, plus volunteer leave to support our charity partners.
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#J-18808-Ljbffr
📌 Head of Go-to-Market (Marketing) (Sydney)
🏢 Temple and Webster
📍 Sydney