Job Description

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- Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads, and Apple Search Ads for AU and UK markets
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- Monitor campaign performance daily, identifying spend anomalies, CPA shifts, creative fatigue, and conversion rate changes
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- Build and maintain weekly and monthly performance reports covering spend, CPA, conversion rates, and channel-level trends
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- Use Branch attribution data to calculate true cost-per-acquisition across channels
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- Coordinate with the external agency on campaign execution, creative briefs, budget pacing, and performance targets
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- Conduct creative performance analysis to identify effective ad formats, messages, and hooks
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- Manage campaign change logs and track performance impact
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- Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences
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- Use AI tools, Claude, MCP integrations, and automated reporting to accelerate analysis and automate workflows
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- Support geo-level performance analysis across Australian states and UK cities
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- Pull and cross-reference data from ad platforms, Branch, and the marketing database
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- Proactively flag data discrepancies and attribution gaps
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- Work directly with the Head of Acquisition Marketing
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Requirements nn
- 2-3 years experience in performance/acquisition marketing, paid social, or growth roles
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- Hands-on experience managing campaigns in at least two of: Meta Ads Manager, Google Ads, TikTok Ads Manager, Apple Search Ads
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- Strong analytical skills and comfort working with data in spreadsheets or BI tools
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- Understanding of mobile attribution (Branch, Adjust,



AppsFlyer, or similar) and differences between platform-reported numbers and MMP data
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- Experience with CPA/ROAS optimisation
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- Familiarity with A/B testing methodology and statistical thinking
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- Comfort with AI tools such as ChatGPT, Claude, Copilot, or similar
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- Strong attention to detail
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- Clear written communication and ability to summarise performance for non-marketers
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- Experience working with external agencies or media partners
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- Exposure to app-install campaigns and mobile growth is a robust plus
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Core Competencies n

Demonstrates expertise in managing and optimizing paid acquisition campaigns across multiple platforms, with a strong focus on data analysis, performance reporting, and collaboration with external agencies. Proficient in utilizing AI tools and mobile attribution methods to enhance campaign effectiveness and drive growth.

Highest-signal resume keywords n

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- Paid Acquisition Campaign Management
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- Meta Ads Manager
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- Google Ads
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- Mobile Attribution (Branch, Adjust, AppsFlyer)
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- A/B Testing Methodology
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ATS Optimization Keywords Hard Skills nn
- Campaign Performance Analysis
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- CPA/ROAS Optimization
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- Data Analysis in Spreadsheets
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- Automated Reporting
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- Creative Performance Analysis
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Soft Skills nn
- Strong Attention to Detail
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- Clear Written Communication
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Industry Keywords nn
- Performance Marketing
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- Growth Marketing
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- App-Install Campaigns
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- Mobile Growth
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Tools & Technologies nn
- TikTok Ads Manager
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- Apple Search Ads
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- AI Tools (ChatGPT, Claude, Copilot)
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📌 Acquisition Marketing Specialist (Sydney)
🏢 Jobtailor
📍 Sydney