Job Description

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Yourmissionistoempowerour1000+brokerbusinessestoimplementmarketingprogramsintheirlocalmarketplaces,generatemoreleadsandbuildtheirpipeline.

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Youwillspearheadourbroker-facingenablementstrategy,designinganddeployingAI-drivenplaybooks,toolsandprogramssothatlocalbrokerbusinessesareempoweredtoimplementtheirownlocalareamarketingplans.

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ThisroleisonlyavailabletocandidatesbasedSydneyorBrisbane .

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- ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI-enabledplaybooksthatdriveacquisitionandretentionatscale.
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- DesignandimplementAI-assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
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- Developself-servicemarketingtoolkitstoprovidebrokerswithhigh-quality,brand-compliantcontentondemand.
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- Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
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- CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.
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KPIs- n

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- Platformadoption&enablement;: PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.
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- Leads:



growthinthenumberofbrokerbusinessself-generatedleads.
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- LocalisedNetPromoterScore(NPS): Network/brokercustomersatisfactionscore
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- Localareamarketingexperience: 5+yearsofexperienceexecutingstrategic,data-backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
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- Businessacumen: Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
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- AI-firstmindset: Youdon’tjustuseAI;youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon-technicalusers.
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- Changemanagement: Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
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- Relationalinfluence: Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels-fromlocalbrokerstoseniorstakeholders.
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- Coaching&education;: Passionateabouthelpingsmallbusinessowners;youarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
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- Qualifications:Marketingdegreeorequivalent
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#J-18808-Ljbffr

📌 Local Area Marketing Specialist (Sydney)
🏢 Ray White
📍 Sydney