Job Description

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Profusion Group has been engaged to appoint a Head of Marketing for a fast-growing, commercially driven fintech that has been quietly building one of Australia's most compelling non-bank lending for over a decade, funding billions in transactions for thousands of Australian businesses and now entering its next phase of scale.

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This is a rare opportunity to own marketing end-to-end at a commercially driven, entrepreneurial business where the function is treated as a profit centre, not a support function.

The Role n

Reporting to the leadership team, you will be responsible for building and executing the marketing strategy that drives loan book growth, accelerates originations and maximises customer lifetime value. This is a hands-on leadership role - you will set the strategy and build the engine, but you will also need to be comfortable rolling up your sleeves and executing.

What you will own n

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- Loan book growth: own marketing strategy with a direct line to revenue, originations and profitability
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- Broker and third-party channel: develop campaigns, content and tools that grow accredited broker numbers and drive origination volume
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- Direct acquisition: optimise the full lead generation funnel from awareness through to application, origination and settlement
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- Customer lifecycle: build automated, behaviour-led journeys that deepen relationships and maximise long-term customer value
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- Brand leadership: position the business as the preferred choice for brokers,



partners and businesses through compelling storytelling and market differentiation
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- Data and optimisation: continuously test, learn and improve across channels, audiences, messaging and conversion
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What We Are Looking For nn
- Proven background in fintech, B2B or non-bank business lending as a senior marketing leader
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- Solid expertise across digital acquisition, sales enablement, customer lifecycle and brand
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- The commercial instinct to connect marketing activity directly to revenue, customer acquisition and growth
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- A well-rounded balance of strategic thinking and hands-on execution — you can set the vision and do the work
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- Strong analytical mindset with the ability to use data to prioritise and optimise
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- Adept at operating in a fast-moving, entrepreneurial environment where not everything is already built
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Why This Role nn
- Own marketing at a scale-up with real commercial momentum and proven track record
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- Direct access to the leadership team with genuine influence over growth strategy
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- Hands-on, high-ownership role in a fast-moving entrepreneurial culture
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- Build the marketing function during a critical phase of national and international expansion
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We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates & clients. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.

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📌 Head of Marketing (Sydney)
🏢 Profusion
📍 Sydney