Job Description

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Moffat is looking for an ambitious, commercially driven Sales professional to join our Rancilio Coffee team and take ownership of sales growth across NSW.

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This is a genuine sales opportunity for someone who loves winning new business, building relationships, identifying opportunities and closing deals.

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Representing the premium Rancilio coffee equipment brand, you’ll work across distributors, coffee businesses, hospitality groups, specifiers and end-user customers to create demand, develop opportunities and grow revenue.

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If you’re a natural relationship builder who is equally comfortable opening doors, presenting solutions and closing the sale, this could be your next move.

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Reporting to the Sales and Product Manager – ANZ Coffee Equipment and Products, you’ll be responsible for driving sales performance across your territory.

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This is a hands-on, commercially focused role where you’ll be expected to actively identify opportunities, develop new business and convert prospects into customers.

You will: n

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- Drive sales growth across NSW and consistently achieve sales targets
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- Identify and pursue new business opportunities across the coffee, hospitality and foodservice sectors
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- Build a strong pipeline through prospecting, networking, referrals, distributor relationships and market activity
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- Develop and convert leads from initial opportunity through to negotiation and close
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- Grow sales through existing distribution partners while actively seeking new channels and customers
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- Build strong relationships with key decision-makers, including business owners, operators, procurement teams, distributors and specifiers
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- Conduct compelling product demonstrations, presentations and customer meetings
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- Understand customer needs and sell the right Rancilio solution to meet their commercial requirements
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- Work closely with distributors and internal teams to maximise sales opportunities
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- Identify market trends,



competitor activity and emerging opportunities to stay ahead of the market
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- Maintain a healthy sales pipeline and accurate CRM activity and forecasting
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- Represent the Rancilio brand professionally at customer meetings, industry events and demonstrations
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We’re looking for a sales hunter — someone who enjoys opening doors, creating opportunities and turning conversations into revenue.

You’ll ideally have: n

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- Proven success in B2B sales, business development or territory sales
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- A demonstrated track record of hitting and exceeding sales targets
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- Experience selling into coffee, hospitality, foodservice, commercial equipment or a related industry
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- A natural ability to prospect, build relationships and win recent business
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- Strong negotiation, influencing and closing skills
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- Commercial confidence and the ability to identify the opportunity behind the conversation
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- Excellent presentation and communication skills
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- The confidence to conduct product demonstrations and customer presentations
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- A highly organised, self-motivated and results-driven approach
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- The ability to work autonomously while collaborating effectively with a broader sales and product team
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- A genuine passion for coffee, sales and premium equipment
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Most importantly, you’ll be energised by sales — you enjoy getting in front of customers, creating opportunities and seeing a deal through to the finish line.

Why Join Moffat & Rancilio? n

This is an opportunity to represent one of the world’s leading coffee equipment brands and play a key role in growing its presence across the Australian market.

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You’ll have the backing of an established organisation, experienced product specialists and a recognised global brand — while having the freedom and responsibility to build your territory and make your mark.

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If you’re ready to take ownership of a territory, build a strong pipeline and sell a premium coffee brand, we want to hear from you.

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📌 Sales - Coffee Machinery (Rancilio) (Sydney)
🏢 Moffat
📍 Sydney