Job Description

Key Responsibilities n

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- Plan, execute, and optimise multi-channel marketing campaigns (email, social media, PPC, SEO)
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- Create engaging content for websites, blogs, emails, ads, and social media
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- Manage and report on performance of digital campaigns using analytics tools
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- Work closely with internal teams to align messaging and brand voice
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- Conduct market research to identify new opportunities and improve current strategies
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- Help organise and promote training events, webinars, and industry initiatives
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- Maintain and grow our online presence, including website updates and CRM integration
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Requirements nn
- Bachelor’s degree in Marketing, Communications, or a related field
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- 2–4 years of hands‑on experience in marketing (preferably B2B or education sector)
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- Proficiency in digital tools:



Google Ads, Meta Ads, Google Analytics, SEO/SEM, CRM platforms
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- Strong copywriting and content creation skills
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- Analytical mindset with the ability to interpret data and adjust campaigns
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- Ability to multitask and meet tight deadlines in a cooperative environment
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Preferred Skills nn
- Experience with email automation platforms (Mailchimp, ActiveCampaign, HubSpot)
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- Familiarity with Canva, Adobe Creative Suite, or other design tools
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- Previous work in education, training, or e-learning sectors
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- Understanding of Australian business landscape and target demographics
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📌 Marketing Specialist (Brisbane)
🏢 Indigo Instruction Co.
📍 Brisbane