Job Description

Location: Geelong, VIC n

We’re looking for a Social Media & Content Specialist to join a well-established Australian footwear brand with a growing global audience.

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This is a hands-on role for someone who gets social, knows good content when they see it and isn’t afraid to get involved and make things happen.

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You’ll be responsible for bringing the brand to life across social, from shaping the content calendar and spotting the next chance, to getting behind the camera and creating the content yourself.

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You’ll work closely with the marketing teams in Australia and London, as well as creators, agencies and external partners.

What you’ll be doing n

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- Social & Content Own the global social channels and content calendar, keeping everything relevant, engaging and on-brand
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- Content Creation Come up with ideas, film, edit and publish short-form content. You’ll be involved from the initial concept right through to seeing it live.
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- Paid + Organic Work closely with the performance media agency to make sure paid and organic social work together to build awareness, drive traffic and support online sales.
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- Influencer + UGC Manage influencer, UGC and product seeding activity, working closely with the Europe Communications Manager.
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- PR + Brand Help bring the PR strategy to life across ANZ,



from events and activations to finding the right media and cultural moments for the brand.
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- Performance Keep an eye on the numbers, understand what’s working and use those insights to make the content and strategy better.
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What we’re looking for n

You’ll have experience managing social channels and creating content, ideally with exposure to influencer, UGC or PR partnerships.

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More importantly, you’ll be someone who:

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- Actually loves social media and knows what’s happening online
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- Has a strong creative eye and knows what makes good content
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- Can confidently film, edit and produce short-form content
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- Understands the relationship between social, paid media, PR and commercial results
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- Has a natural feel for trends — and knows which ones are actually worth jumping on
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- Is comfortable building relationships with creators, agencies and internal teams
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- Can take an idea from “what if we…” to actually making it happen
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- Is happy to get stuck in and do things yourself
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- Is organised, proactive and comfortable juggling multiple projects
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- Enjoys working as part of a busy, collaborative team
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The opportunity n

This is a chance to take ownership of a global social presence within an established Australian brand, while working across a mix of content, social, influencer, PR and brand activity.

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📌 Social Media Manager | Premium Accessories Brand | Up to $130k plus super! (North Geelong)
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