Job Description

Senior Manager – Contentn

12 Month Fixed Term Contract

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Sydney Based

About the jobn

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- You're a senior content leader who can turn strategy into standout execution across social, video, creators, media and integrated campaigns.
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- You understand how audiences discover and engage with content, and how brands can show up in ways that are useful, relevant and distinctive.
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- Together, we create content that delivers great customer experiences and strengthens the CommBank brand.
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See yourself in our teamn

The Group Content Chapter sits within Marketing and Corporate Affairs, creating content that builds CommBank's reputation, consideration and customer engagement.

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We lead the Brighter content ecosystem across owned, social, creator, media and campaign channels.

Do work that mattersn

As Senior Manager – Content, you'll help shape our content strategy and how CommBank shows up across existing and emerging channels.

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With a strong focus on social and platform-native content, you'll connect audience and cultural insight with ideas, production, distribution and optimisation.

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You'll also lead and develop content talent and partner across the organisation to deliver high-quality work.

On any given day, you will:n

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- Lead content across social, video, creator, media and integrated campaigns.
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- Shape CommBank's social presence and develop platform-native ideas and formats.
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- Turn customer, cultural, search and social insights into timely content opportunities.
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- Develop creator and influencer partnerships that extend reach and relevance.
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- Partner with media, brand and campaign teams to connect content across paid, owned and earned channels.
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- Lead social media crisis communications and issues response, including participation in an after-hours on-call roster covering evenings and weekends.
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- Oversee content from concept and briefing through production, publishing and optimisation.
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- Translate complex financial topics into useful, compelling customer stories.
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- Use performance insights to continually improve content and creative effectiveness.
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- Explore emerging platforms, formats and technology, including responsible uses of AI.
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- Lead, coach and develop content talent while maintaining a high creative and editorial bar.
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We're interested to hear from people who have:nn
- Significant experience leading social and content for a major brand, complex organisation or agency.
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- Solid strategic, creative and editorial judgement.
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- Deep knowledge of social platforms, audience behaviour and platform-native content.
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- Experience across integrated campaigns, media and creator partnerships.
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- Strong content production, writing and storytelling skills.
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- Experience managing social media issues, crisis communications and fast-moving reputational matters.
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- Confidence using audience insights, social listening and performance data to make decisions.
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📌 Interim Senior Manager - Group Content (Sydney)
🏢 Go Fractional
📍 Sydney