Job Description

Cluey Ltd is an established education company and the largest online tutoring provider in Australia. Through Cluey Learning and Code Camp , we help school-aged children across Australia and New Zealand make real progress - and feel more confident doing it.

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We're looking for a Growth Marketing Specialist to own and scale acquisition across both brands. This is a hands-on role for someone who already runs channels end to end, thinks in outcomes rather than activity, and wants the autonomy to test, learn and grow what works.

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This is a Sydney-based role with hybrid working (2 days in the office) reporting to the Head of Marketing.

What you will be doing n

You'll take ownership of growth marketing across Cluey Learning and Code Camp, driving customer acquisition and continually improving marketing performance.

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You will

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- Own and optimise paid acquisition across the full channel mix: paid search (Google, Microsoft), paid social (Meta, TikTok), paid video and Connected TV / BVOD , YouTube, and programmatic display and retargeting.
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- Grow our organic and discovery footprint: SEO (technical, content, and programmatic pages at scale), AEO/GEO (being found and cited by AI assistants), organic social, and app-store presence where relevant.
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- Manage budgets across channels to hold pacing, and optimise allocation against commercial goals - CPL, CAC, ROAS and LTV:CAC - not just clicks.
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- Run a constant testing program across creative, audiences, messaging, landing pages and funnels, with clean test/control methodology.
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- Own conversion: copywriting and wireframing new pages and running A/B tests to lift conversion rates.
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- Partner with lifecycle/CRM (through our ActiveCampaign migration, alongside Salesforce) so acquisition and retention pull together - growth doesn't stop at the first purchase.
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- Build and protect our measurement foundation: tracking integrity,



attribution, GA4 and clean conversion definitions, so every number we report holds up.
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- Build a term-by-term growth playbook for each subject, location, camp and course launch - and sharpen it every term.
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- Grow Cluey+ subscriptions as their own product line - an AI-supported learning suite sold standalone, and the platform tutoring and Code Camp are set to converge on.
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- Contribute to brand-building and reach, not just direct response - helping the brands stay top-of-mind, not only harvest existing demand.
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- Report results clearly to the Head of Marketing and leadership team.
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- Work closely with creative, product and the wider marketing team across both brands.
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What you'll bring n

You’ll be a commercially minded digital marketer who enjoys taking ownership and delivering measurable growth.

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- 3+ years' hands-on experience in growth or performance marketing (agency or client-side).
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- Deep expertise in at least one major channel (Google Ads or Meta), and genuine range across the others - a true T-shaped marketer.
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- A track record of owning paid budgets and improving efficiency at real scale.
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- Strong analytical and testing instincts; you make decisions from data rather than defend them.
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- Solid experience with GA4 (Google Tag Manager a plus), and a healthy respect for tracking and attribution.
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- Strong sales copywriting, wireframing, and research skills.
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- A commercial head - you think in CAC, ROAS, retention and enrolments.
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- Sound judgement on marketing claims: you know that in education you don't over-promise, guarantee results, or lean on hype to make a number.
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You’ll stand out if you also have experience with: nn
- Experience across newer channels: Connected TV / addressable, TikTok, AEO/GEO, or programmatic SEO.
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- Email or lifecycle marketing exposure.
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- Experience marketing to more than one audience or across multiple brands or larger budgets.
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- Experience marketing to teenagers as well as parents.
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- A background in a fast-growing company, or your own venture.
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- AI-augmented ways of working (highly regarded)
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Ideally, you'll have experience: nn
- Using AI tools such as ChatGPT, Claude or Gemini to improve research, campaign development, analysis and productivity.
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- Leveraging AI-powered automation and workflow tools such as Cursor, Claude Code, Codex or similar.
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- Working with marketing platform integrations and APIs to streamline reporting and campaign management.
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- Knowing when to automate and when human oversight is essential, particularly when managing live campaigns and marketing investment.
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Why Cluey nn
- Work across two established education brands: Cluey Learning and Code Camp.
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- Own large, sophisticated ad accounts with real budget and autonomy.
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- Work directly with senior leaders who have solid commercial and growth backgrounds.
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- Hybrid working with a Sydney office.
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- A supportive, collaborative team.
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- Staff discounts on Cluey products.
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- Monthly team events.
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- Access to retail and gym discounts and an Employee Assistance Program.
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If you're a commercially minded marketer who thrives on ownership, experimentation and measurable results, we'd love to hear from you. Help shape the future growth of Cluey Learning and Code Camp.

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📌 Growth Marketing Specialist (Sydney)
🏢 Cluey Learning
📍 Sydney