SEO & Content Manager (AEO/GEO) (Toorak)

SEO & Content Manager (AEO/GEO) (Toorak)

06 Oct
|
Fusion Markets
|
Toorak

06 Oct

Fusion Markets

Toorak

Job Description

AboutFusionMarkets n

Fusionopeneditsdoorstoclientsallaroundtheworldinmid 2019. Lastyear,wegrewtripledigitsacrossbothrevenueandclients ,andwe'reonpacetooutdothatagainin2026,outpacingcompetitorswhoaredecadesolderthanus.We'reatalentedteamdeliveringtradingproductsfocusedonthelowestpossiblecostsforglobalclientslookingtotradeForex,Cryptos,Stocks,Commoditiesandmore .Ourclientsnowtrade closeto$500billion everymonthonourplatformsworldwide. Wehavebigdreams,know-how,andahighbarforthetalentwewantonthebus*withustogetthere.Financecanbeserious,butwearen'tafraidtolaughalongtheway (*note:sorry,wedon'tactuallyhaveourownbus).You'llfindusinafancybuildinginSouthYarra (GoldfieldsHouse),completewith6-staramenities:twocommercial-gradecoffeemachines,sparklingwatertaps,aninfraredsauna,pooltable andmore.We'realsomid-renovationtodoubleourspaceastheteamkeepsgrowing. FusionMarketsisaplacethatcaresdeeplyaboutourclients'tradingexperienceandhowwecanimproveit,butevenmoreaboutthepeopleatFusionwhohelpmakeitallhappen

TheTeamYou’llJoin n

You'lljoinFusion'sMarketingteamof8,workingalongsideeveryfunctionandreportingtoourHeadofMarketing.Theteamrunsonfourprinciples:Acquisition,Conversion,Advocacy,andRetention.Wevalueinnovation,meaningtherearenobadideashere.Spotsomethingworthtesting,andyoutestit. You'lldesignhowFusionisdiscovered,understood,andtrustedacrosstraditionalsearchandemergingAIanswerengines(AEO/GEO),leadingourorganicsearchstrategyendtoend.It'sabroad,hands-onroleataninterestingmoment:searchisshiftingfromtypedqueriestoAIanswers,andmostbrokershaven'tcaughtup.You'llhelpdefinewhatthatshiftmeansforFusionacrosstechnicalSEO,AEO,GEO,content,andthewebsite,shapinghowweshowupwhereverpeoplelook.





WhatYouWillOwn n

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- GrowFusion’sAIAnswerEngineVisibility: MakeFusionatradingplatformthatChatGPT,PerplexityandGoogleAIOverviewsactuallyrecommends.Findwherewe'remissingfromAIanswers,structurecontentsoit’sclearlyunderstoodbysearchenginesandLLMs,andworkwithdevelopersonthetechnicalgroundwork.
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- DriveOff-SiteAuthority≺: Buildrelationshipswithaffiliates,thatearnusqualitybacklinksandcitations,andwriteandlandpresscoveragethatgetsFusionnoticed.
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- OwnNon-BrandOrganicGrowth: Ownaquarterlyorganicgrowthtarget,drivenbyon-pageandtechnicalSEO,schema,CoreWebVitals,andinternallinkingthathelpspeoplefindwhattheyneed.
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- ManageTheWebsite: Owntheday-to-daysitechanges,structure,migrationsandoverallsitehealthandpartnerwithdeveloperswhenit'stimeforthebiggerbuilds.
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- WriteTheContentThatDrivesGrowth: Produceblogposts,contentclustersandlandingpagesaroundproductlaunches,keepthepipelinemovingwithfreelancersandthemarketingcoordinator,andkeepaneyeonhowFusionshowsupacrosssearch,forumsandAIanswers.
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WhatMakesYouGreatInThisRole n

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- TheBuilder: YouhandletechnicalSEOyourselfincludingschemamarkup,hreflangfixes,redirectchainsandcrawlerrors.YouusetoolslikeScreamingFrogtocatchproblemsbeforetheyhurtrankings,writeclearfixinstructionsforengineering,andmakesureissuesdon'trepeat.
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- AI-AnswerFluent: YoualreadyuseGoogleSearchConsole,acrawlerlikeScreamingFrog,SEMrushandAIsearchtoolseveryday.YougetwhyAItoolspickonepageoveranothertoansweraquestion,andyou'llputthattoworkhelpingtradersfindFusionwhentheycomelooking.
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- Website&CMSNative;: You'veownedawebsiteend-to-end,fromplanningthesite'sstructureandnavigation,runningmigrations,andmakinghands-oncontentchangesyourself.Whensomethingbreaksorunderperforms,youcanfindthecause,workoutwhatneedstochange,andbriefengineeringwithafixtheycanactonstraightaway.
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- TheWriter: Youwritecontentthat'sclear,compellingandenjoyabletoread.You'rerightathomewiththeguardrailsofahighlyregulatedindustryandtreatthemaspartofthecraftthatmakestheworkrewarding.
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LifeatFusionMarkets n

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- WorkfromAnywhereWeeks: 2weekseachyeartoworkfromanywhereintheworld.
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- HybridRhythm: workfromhomeonedayaweek(exceptMon&Fri;,thosearein-office).
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- LeavethatStacks: anextradayofannualleaveforeveryyearyou’rewithus.
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GrowthAndSupport nn
- $1,000L&Dbudget; eachyearforcourses,programs,ortoolsyouchoose.
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- 3CoveredPsychologySessions peryear(mentalhealthmatters).
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- UnlimitedBooks viaourofficelibrary—ifyouwantit,we’llgetit.
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CultureAndOffice nn
- PlentyofConnection: quarterlystaffeventsandvolunteerdays,morningteas,andfortnightlyFridaydrinks.
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- SeriousWork,Not-So-SeriousPeople: wecareaboutoutcomesandstillmakeroomtosmile.
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FusionMarketsisanequalopportunityemployercommittedtoinclusion.Allapplicationswillbetreatedwiththestrictestconfidentiality,andonlysuccessfulcandidateswillbecontactedforinterview.

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📌 SEO & Content Manager (AEO/GEO) (Toorak)
🏢 Fusion Markets
📍 Toorak

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