Job Description

GET Education Australia provides practical education and training at its Melbourne CBD campus. Our courses cover business and construction, with a focus on helping students develop skills they can apply in the workplace.

About the role n

We are seeking a Marketing Specialist to research market opportunities and develop, coordinate and evaluate marketing initiatives for our education and training services. Working with the management and student-facing teams, you will help strengthen GET Education Australia’s brand presence and communicate its course offerings to relevant audiences.

Key responsibilities n

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- Research the education and training market, prospective student audiences and competitor activity to identify opportunities.
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- Develop and implement marketing plans and campaigns aligned with the organisation’s objectives.
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- Advise management on brand positioning, target audiences, promotional channels and campaign priorities.
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- Coordinate the preparation of marketing materials and content for the website, digital channels and other promotional activities.
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- Manage campaign schedules and budgets, and liaise with external suppliers where required.
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- Analyse website, campaign and enquiry data to assess performance and recommend improvements.
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- Prepare reports on marketing outcomes, market trends and opportunities for future campaigns.
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- Work with internal teams to ensure published course information is accurate and consistent with the organisation’s approved materials.
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About you n

You will have:

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- A relevant tertiary qualification in marketing, business, communications or a related field;
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- At least one year of relevant experience in marketing, including planning and delivering campaigns;
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- The ability to research audiences and competitors and turn findings into practical marketing recommendations;
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- Experience with digital marketing channels, campaign reporting and performance analysis;
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- Solid written communication, organisation and stakeholder management skills; and
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- The ability to work independently and manage several projects at once.
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Experience marketing education or training services will be highly regarded.

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📌 Marketing Specialist (Melbourne)
🏢 GET Education Australia
📍 Melbourne