Job Description

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SOUMAH of Yarra Valley are looking for a Cellar Door Manager to lead our tasting team and grow our membership programme. This is a hands‑on leadership role for someone who loves hospitality but thinks like a salesperson. Reporting directly to our Venue Manager, you will run day‑to‑day cellar door operations, lead a small, knowledgeable team, and take real ownership of growing our membership programme and support our overall visitor experience.

Key responsibilities n

Conduct engaging, knowledgeable and professional wine tastings for Cellar Door visitors of both SOUMAH and our partner wines

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Ensure a good knowledge of French and Italian wines and the Coterie Wine Collection offerings

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Growing our Club Azzuro wine membership through tastings, events and genuine follow‑up engagement

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Manage Wine Club and customer information within digital platforms

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Coordinate the accurate and timely dispatch of direct customer and Wine Club orders

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Leading and training our cellar door team

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Owning the visitor experience end‑to‑end — from cellar door through the restaurant and onto our accommodation guests

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Working with our team to convert leads and campaigns into visits and members

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Managing cellar door inventory and sales forecasting

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Managing stock, cash handling and point‑of‑sale operations

About you n





A genuine love of wine and the stories behind it

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A drive for sales and hitting targets, not just service

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Strong people leadership, with the ability to train and get the best out of a small team

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Excellent customer service and confident communication skills

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Strong wine knowledge and a willingness to continually develop that knowledge

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Robust organisational and administrative skills with attention to detail and accuracy

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Ability to work independently and prioritise competing responsibilities

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Current RSA and driver's licence

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Availability to work weekends, public holidays and the occasional evening event

About us n

SOUMAH of Yarra Valley is a boutique, family owned and operated brand producing award winning wines. Our focus is on emerging and interesting varietals from Northern Italy complimented by a strong French influence with Chardonnay and Pinot Noir. Our onsite restaurant and Piazza Bar continue the Italian theme through a professional and relaxed dining experience. Open seven days a week and Friday and Saturday nights over summer, there is also on‑site accommodation.

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Staff discounts across our wine and restaurant and accommodation

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Competitive salary and benefits

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Work in a breathtaking venue, set within the scenic Warramate Ranges

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📌 Cellar Door Manager (Mount Toolebewong)
🏢 SOUMAH of Yarra Valley
📍 Mount Toolebewong