Job Description

n
- Geely is a global leader in smart electric vehicles and automotive innovation.
n
- Owns iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
n
- With $100B+ assets and 140,000+ employees worldwide.
n
- 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
n
- 4,000+ sales/service locations worldwide.
n
- Fortune Global 500 company for 13 consecutive years.
n
- Pioneering AI-driven automotive solutions with one of the largest cloud computing centers (1.02 Exaflops/sec).
n
- Geely’s Geespace launched 20 satellites to enable safe autonomous driving.
n
- World-class digitalisation and AI-driven manufacturing.
n
- Mission & Vision: A Sustainable Future, A Better World
n
- Core Value: Truth-seeking & practical, hardworking & enterprising, collaborative & innovative
n

About the Role n

Geely is growing rapidly in Australia — and so is our community of owners.

n

We’re looking for an Owner & Community Engagement Specialist to help us build a passionate and connected Geely owner community across Australia.

n

This is a hands-on role for someone who loves bringing people together, creating memorable experiences and turning genuine customer stories into powerful brand advocacy.

n

You’ll take the lead in growing our owner community, creating owner events and experiences, encouraging user-generated content (UGC), uncovering authentic owner stories and building programs that turn happy Geely owners into passionate brand advocates.

n

Working closely with our Marketing, Communications, Social Media, CRM, Aftersales, Product and Dealer Network teams, you’ll help strengthen the connection between Geely and our customers — well beyond the moment they drive away in their new car.

What You’ll Do Build & Engage Our Owner Community n

n
- Build, grow and manage Geely Australia’s owner community across online and offline touchpoints.
n
- Develop ongoing initiatives that encourage owners to connect, participate, share and engage with the brand and each other.
n
- Be an active presence within the community, building genuine relationships with owners and understanding what matters to them.
n
- Identify highly engaged owners and develop them into key opinion customers as a potential brand advocates and ambassadors.
n
- Listen to community conversations and owner feedback,



identify recurring themes and share meaningful insights with relevant teams across the business.
n
- Plan and deliver owner events and community activations, including owner meet-ups, road trips, family events, product previews and other creative experiences.
n
- Develop an ongoing calendar of owner engagement initiatives aligned with Geely Australia’s broader brand and marketing plans.
n
- Manage events end-to-end, from concept development and owner communications through to logistics, on-site execution and post-event follow-up.
n
- Work closely with dealers, agencies, suppliers and partners to deliver high-quality experiences.
n
- Gather feedback and use insights to continuously improve future owner programs.
n

Bring Real Owner Stories to Life nn
- Proactively discover authentic and compelling stories from within the Geely owner community.
n
- Encourage owners to share their experiences through photos, videos, reviews, testimonials and other forms of UGC.
n
- Work with our Social Media, Content and PR teams to amplify the best owner stories across Geely Australia’s channels.
n
- Develop creative ways to celebrate our owners and make them an active part of the Geely brand story.
n
- Identify opportunities to turn everyday owner experiences into engaging, credible content.
n

Grow Brand Advocacy & Word-of-Mouth nn
- Develop initiatives that encourage satisfied owners to become active advocates for Geely.
n
- Support owner referral, review, testimonial and advocacy programs.
n
- Build and nurture a network of passionate Geely owners who are willing to share their experiences and recommend the brand to others.
n
- Monitor owner sentiment and community conversations to identify positive advocacy opportunities as well as emerging concerns.
n
- Work with Aftersales, CRM, Product and Dealer Network teams to ensure relevant owner feedback is heard and appropriately addressed.
n

Measure, Learn & Improve nn
- Establish and track meaningful KPIs across community growth, engagement, owner events, UGC, advocacy and sentiment.
n




- Measure the performance of community initiatives and identify opportunities to improve participation and engagement.
n
- Prepare regular reporting and share community insights and recommendations with the wider business.
n
- Stay across emerging trends, platforms and best practices in community building, customer advocacy and owner engagement.
n

About You n

You’re a natural community builder who enjoys connecting with people and creating experiences they genuinely want to be part of.

n

You understand that excellent community engagement isn’t just about sending communications or running events — it’s about listening, building relationships and giving people a reason to feel connected to a brand.

n

You’re also comfortable rolling up your sleeves. One day you might be planning a national owner program; the next, you could be speaking with an owner about their story, coordinating an event with a dealer, capturing content on-site or responding to a conversation within the community.

Ideally, you’ll bring: n

n
- 3–5 years’ experience in community engagement, customer engagement, brand marketing, experiential marketing, social media or a related role.
n
- Demonstrated experience building, managing or engaging a customer, member or brand community.
n
- Strong event and activation experience, from planning through to on-ground delivery.
n
- A strong understanding of social media, digital communities and UGC.
n
- A natural ability to identify interesting customer stories and turn them into engaging content opportunities.
n
- Excellent written and verbal communication skills.
n
- Strong relationship‑building, organisational and project management skills, with the ability to manage multiple initiatives at once.
n
- A proactive, creative and hands‑on approach.
n
- Confidence working with customers, dealers, agencies, suppliers and cross‑functional internal teams.
n
- Experience in automotive, technology, lifestyle, retail or another consumer‑facing industry would be highly regarded, but is not essential.
n

What Success Looks Like n

You’ll help build a growing community of Geely owners who don’t just own our vehicles — they feel connected to the brand, participate in our community, share their experiences and recommend Geely to others.

n

Ultimately, you’ll help turn:

n

while strengthening Geely’s reputation, trust and connection with Australian customers.

#J-18808-Ljbffr

📌 Owner & Community Engagement Specialist (Sydney)
🏢 Geely Auto Australia
📍 Sydney