Job Description

Territory Sales Representative / Business Development Manager – Industrial Equipment Sydney, NSW | Field-Based $90,000 Base + Commission Build relationships. Develop a territory. Grow with an established Australian industrial equipment business. n

Abaco Machines Australia is looking for an experienced Territory Sales Representative / Business Development Manager to manage and grow our customer base across Sydney and NSW.

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This is a hands‑on, field‑based sales role for someone who enjoys getting out in front of customers, understanding how their businesses operate and identifying equipment solutions that genuinely improve the way they work.

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You’ll work with both existing Abaco customers and new prospects , helping businesses across the stone, glass, construction, manufacturing, warehousing and broader industrial sectors with their material‑handling requirements.

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We’re looking for someone who can do more than maintain accounts.

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You should be comfortable developing new business, managing your own territory, following opportunities through from first contact to close, and building long‑term customer relationships .

About Abaco Machines Australia n

Abaco Machines Australia supplies material‑handling equipment for professional and industrial applications, including lifting equipment, clamps, vacuum lifters, cranes, slab handling and storage systems and other specialised equipment.

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With more than 30 years in the industry, Abaco supplies customers across Australia and internationally and continues to invest in its product range, digital systems and customer experience.

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As we continue to grow, we are looking for an experienced salesperson who can help strengthen existing relationships while actively expanding our presence in the market.

The Role n

You will take ownership of a portfolio and territory, spending a significant amount of your time on the road meeting customers and developing opportunities.

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Your responsibilities will include:

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- Manage, maintain and grow relationships with existing customers
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- Regularly visit customers throughout your territory
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- Identify and develop new business opportunities
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- Prospect and approach potential customers
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- Follow up inbound enquiries and marketing‑generated leads
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- Understand customer applications and recommend appropriate equipment
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- Conduct product discussions, presentations and demonstrations
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- Prepare and follow up quotations
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- Negotiate and close sales
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- Identify opportunities to cross‑sell and introduce other Abaco products
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- Re‑engage dormant and previous customers
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- Develop strong relationships with business owners, managers, purchasing teams, tradespeople and equipment operators
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- Maintain accurate opportunities, activities, notes and follow‑ups within our CRM
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- Work closely with management, internal sales, warehouse and technical teams
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- Monitor competitor activity and provide feedback from the market
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- Represent Abaco professionally at customer sites, industry events and trade shows where required
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What We're Looking For n

We are looking for someone with approximately 3–4+ years of proven B2B sales experience , ideally within an industrial, machinery or technical product environment.

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Experience in any of the following would be particularly relevant:

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- Cranes, hoists or lifting equipment
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- Warehouse equipment
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- Manufacturing equipment
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- Stone or glass industry equipment
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- Building products
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- Industrial tools or equipment
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- Other technical B2B products
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Direct material‑handling experience is highly regarded but not essential .

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If you are a solid industrial salesperson with the ability and curiosity to learn technical products, we would still like to hear from you.

The Person We're Looking For n

You are someone who:

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- Enjoys being in front of customers rather than sitting behind a desk all day
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- Has demonstrated experience winning new B2B customers
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- Can manage and grow existing accounts
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- Is confident prospecting and opening conversations with new businesses
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- Takes ownership of their territory and sales pipeline
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- Follows quotations and opportunities consistently
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- Understands consultative and solution‑based selling
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- Can learn technical products and specifications
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- Has strong commercial judgement and doesn't rely solely on discounting to make a sale
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- Is organised, reliable and disciplined with follow‑up
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- Can communicate comfortably with everyone from business owners and purchasing managers to tradespeople and equipment operators
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- Works well independently while remaining accountable to the wider team
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Strong computer skills are essential.

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This is an important part of the role. You must be comfortable working with:

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- CRM systems
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- Microsoft Outlook and professional email communication
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- Excel and spreadsheets
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- Microsoft Office
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- Digital quotations and documents
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- Online research
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- Calendars and territory planning
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- Laptops, smartphones and general business software
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Experience with Salesforce or another major CRM platform would be highly regarded.

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We are looking for someone who can manage their customer relationships and maintain an accurate digital sales pipeline.

What Success Looks Like n

A successful salesperson at Abaco won't simply wait for enquiries to arrive.

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You'll be someone who can:

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Protect existing accounts.

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Grow those relationships.

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Find recent opportunities.

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Win new customers.

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Follow through.

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You will notice opportunities when visiting customer sites, ask the right questions and understand where Abaco's equipment can help solve a problem.

What We Offer n

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- Commission structure
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- Established Australian business and recognised industry brand
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- Existing customer base alongside significant new‑business opportunity
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- Broad range of specialised industrial products
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- Support from internal sales, warehouse, technical and management teams
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- Opportunity to take genuine ownership of a sales territory
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- Long‑term career opportunity as the business continues to grow
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- Approximately 3–4+ years of relevant B2B sales experience
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- Proven field / territory sales experience
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- Strong account‑management ability
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- Excellent verbal and written communication
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- Strong computer and CRM skills
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- Ability to understand and learn technical products
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- Strong organisational and follow‑up skills
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- Current driver's licence
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- Ability and willingness to regularly travel to customers throughout your territory
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📌 Territory Sales Representative (Sydney)
🏢 Abaco Machines Australia
📍 Sydney