Job Description

About the Role

n

Execute Sportscraft’s brand and marketing strategy to drive brand growth, customer engagement and commercial performance.

n

As a key custodian of the Sportscraft brand, translate business and customer priorities into integrated go-to-market plans, campaigns and content across retail, digital, social, ecommerce and marketplace channels.

Key Responsibilitiesn

Marketing Strategy, Brand & Go-to-Market

n

n
- Execute the annual and seasonal marketing strategy, aligned to brand and commercial objectives.
n
- Set integrated campaign strategy and planning, setting transparent briefs and direction across all customer touchpoints.
n
- Own and execute the go-to-market strategy and calendar across ecommerce, EDM, social, paid media, PR, retail and marketplaces.
n
- Partner with Product, Planning, Ecommerce, Retail and VM to align marketing with seasonal, category and trading priorities.
n
- Use customer, sales and campaign insights to optimise activity and inform future strategy and investment.
n

n

Brand, Content & Creative

n

n
- Act as a key custodian of the Sportscraft brand, ensuring consistent positioning, visual identity, tone of voice and creative execution.
n
- Execute the strategic direction for seasonal content and creative across campaign, ecommerce, editorial, social and community.
n
- Lead ecommerce shoots and content production, translating agreed creative direction across styling, talent and production to deliver commercially effective assets.
n
- Manage agencies, freelancers, talent, influencers and suppliers to deliver high-quality creative on time and within budget.
n

n

Retail, Partnerships & Customer

n

n
- Lead retail and local area marketing, including store openings,



relocations and key customer communications.
n
- Lead co-operative marketing with David Jones, Myer and THE ICONIC.
n

n

Social Media Strategy

n

n
- Set and lead the social media strategy in line with the overarching brand and marketing strategy.
n
- Establish channel objectives and KPIs, and oversee performance against agreed measures.
n
- Oversee the development and execution of relevant, engaging content aligned to brand messaging, content pillars and key marketing moments.
n
- Ensure the brand remains culturally and commercially relevant across social channels, responding to platform, audience and content trends.
n
- Lead the execution of the social strategy across Instagram, Facebook and Pinterest, ensuring a consistent and channel-appropriate brand presence.
n

n

Commercial & Leadership

n

n
- Own the marketing budget, aligning investment to strategic brand and commercial priorities.
n
- Lead and develop three direct reports, setting clear priorities, accountability and development.
n
- Drive cross-functional alignment and effective ways of working across the broader business.
n

Requirementsnn
- Extensive integrated brand marketing experience, ideally within fashion, retail or a premium consumer brand.
n
- Proven experience developing marketing strategy and translating commercial priorities into integrated go-to-market plans.
n
- Strong commercial acumen, with experience using customer and performance insights to guide priorities and investment.
n
- Proven people leadership and ability to influence senior stakeholders and lead cross-functional priorities.
n
- Strong brand and creative judgement across content, campaigns and creative production.
n

#J-18808-Ljbffr

📌 Sportscraft - Marketing Manager - 12 Month Fixed-term Contract (Sydney)
🏢 Sportscraft
📍 Sydney