Job Description

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At Software Co, we are not building isolated apps; we are architecting industry-defining, AI-native platforms across healthcare, construction, finance, and beyond.

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Each product we take to market has the ambition to become a category leader. And we are looking for a rare kind of operator to make that happen.

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We are seeking a Go-To-Market & Growth Leader - someone who doesn’t just “run campaigns,” but engineers growth systems and drives platforms from zero to scale with precision, speed, and creativity.

The Role n

You will take ownership of the entire go-to-market engine for multiple platforms—planning, executing, and continuously optimising high-velocity growth strategies.

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This is not a traditional marketing role. This is a builder’s role .

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You will work alongside founders, product teams, and AI engineers to:

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- Turn products into market leaders
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- Turn bold ideas into measurable outcomes
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What You Will Own nn
- Design and execute end-to-end GTM strategies for new and existing platforms
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- Define ICPs, positioning, pricing strategy, and channel mix
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- Launch products with speed, clarity, and impact
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2. High-Velocity Growth Campaigns nn
- Build and scale performance marketing engines across:
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- Google Ads (Search, Display, YouTube)
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- Meta (Facebook, Instagram)
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- Emerging and experimental channels
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- Drive both paid and organic growth loops
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3. Blitzscaling & Demand Generation nn
- Execute aggressive scaling strategies with strong unit economics
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- Continuously test, iterate, and optimise campaigns
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- Build systems that convert attention into sustained demand
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4. Growth Infrastructure & Analytics nn
- Own the growth stack (tracking, attribution, funnel analytics)
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- Define KPIs across CAC, LTV, conversion rates, retention
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- Lead high-performing creative strategy across ads and content
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- Develop messaging that cuts through noise and drives action
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- Collaborate with design and content teams to produce world-class assets
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- Work with an internal execution team (designers, media buyers, content creators)
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- Bring structure, speed, and accountability to execution
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- Scale teams as needed to match growth ambitions
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Who You Are n

You are not a conventional marketer.

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You are an operator, strategist, and builder .

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- Proven track record of scaling products or companies through digital growth
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- Deep expertise in Google and Meta ecosystems (paid + organic)
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- Experience managing significant ad budgets with strong ROI discipline
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- Robust understanding of funnels, conversion psychology, and growth loops
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- Data-driven, yet creatively aggressive
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- Comfortable operating in high-speed, high-ownership environments
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- Obsessed with outcomes—not activity
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What Makes This Role Different nn
- Autonomy at Scale
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- You will be trusted to own growth. No micromanagement. No bureaucracy.
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- Real Budgets, Real Impact
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- You will have the resources and team required to execute at a high level.
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- Multiple Platforms, Multiple Shots at Success
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- Work across a portfolio of products—each with the potential to scale significantly.
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- Freedom to Execute Bold Ideas
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- If it works, we scale it. If it doesn’t, we learn fast and move forward.
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- Direct Access to Leadership
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- Work closely with founders and decision-makers.
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The Opportunity n

This role is designed for someone who wants more than just a job.

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It is for someone who wants to:

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- Build and scale category-defining platforms
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- Operate at the intersection of AI, software, and growth
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- Create measurable impact across multiple ventures
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- Be part of a team aiming to build world-class technology businesses
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If This Sounds Like You n

We are looking for individuals who think:

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“Give me the product, the budget, and the team—and I’ll find a way to scale it.”

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If that resonates, we want to hear from you.

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#J-18808-Ljbffr

📌 Head of Go-To-Market & Growth Marketing (Sydney)
🏢 Software
📍 Sydney