Job Description

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Partner with the General Manager to drive GTM strategy accelerate revenue growth in one of APAC’s fastest-growing fintechs.

About KPay n

KPay Group (KPay) is a leading fintech company empowering businesses of all sizes with simple, smart, seamless, and secure technology solutions. Serving over 95,000 merchants across Hong Kong, Singapore, Japan, and Australia , we help small and medium-sized businesses grow through a one-stop platform for financial management, operations, and digital transformation.

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Backed by USD 55 million in Series A funding —the largest payments-sector Series A globally in 2024—KPay was recognised as Forbes Asia's 100 to Watch (2025) and named PayFac of the Year (2025) .

About the Role n

We are looking for a Business Strategy Analyst (GTM) to work directly with the General Manager on strategic initiatives across revenue, go-to-market (GTM), and commercial performance.

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This role sits at the intersection of strategy, GTM execution, and commercial decision-making . You will analyse business performance, identify growth opportunities, and help optimise how we acquire, convert, and retain customers.

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You will be expected to take full ownership of your work, think independently, and consistently go beyond what is required—bringing forward ideas, improvements, and solutions that drive better commercial outcomes.

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High performers will gain increasing ownership and accelerated exposure to GTM and commercial leadership responsibilities.

What You’ll Do n

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- Partner with the General Manager on GTM and commercial growth initiatives
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- Analyse market, customer, and sales data to identify revenue opportunities
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- Support GTM strategy across products, segments, and channels
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- Develop data-driven insights and recommendations to improve growth performance
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Revenue & Commercial Execution n

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- Own CRM governance, pipeline quality, forecasting, and reporting
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- Improve GTM execution through better funnel visibility and conversion tracking
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- Build dashboards and insights to support commercial decision-making
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- Ensure accurate and reliable GTM and sales data across systems
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Process & Growth Improvement n

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- Design and improve end-to-end GTM workflows from lead generation to onboarding
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- Identify inefficiencies and implement scalable improvements
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- Standardise GTM processes to support growth at scale
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Strategic Projects n

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- Support cross-functional GTM, sales, and product initiatives
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- Conduct market research and competitor analysis
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- Lead ad-hoc commercial and GTM problem-solving projects for senior leadership
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- Proactively identify opportunities to improve performance and execution
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What We’re Looking For n

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- 2–3 years in management consulting, strategy, finance, or high-growth startup environments (or exceptional fresh graduates with robust commercial mindset and relevant internship or project experience).
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- Strong analytical and structured thinking skills with an interest in commercial and GTM performance
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- Highly proactive mindset with a consistent drive to go beyond expectations
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- Strong sense of ownership and accountability for outcomes
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- Strong communication and stakeholder management skills
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- Detail-oriented, disciplined, and execution-focused approach
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- Experience with CRM tools (HubSpot, Salesforce), Excel, SQL, or BI tools is a plus
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Why Join KPay n

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- Direct exposure to senior leadership – work directly with the General Manager
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- High-impact work – your output directly influences revenue and GTM strategy
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- Fast learning curve – exposure across strategy, GTM, and commercial execution
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- Real ownership – responsibility grows based on performance, not tenure
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- High-growth fintech – strong performance is recognised and accelerated
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- Performance-driven culture – values ambition, initiative, and consistently going beyond expectations
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📌 Business Strategy Analyst (GTM) (Sydney)
🏢 KPay Group
📍 Sydney