Job Description

3198 - Melbourne, Building 3A, 650 Church Street, Richmond, Victoria Australia 3247 - Shaw Contract (Australia - Sydney), Suite 48, Jones Bay Wharf, 26-32 Pirrama Road, Pyrmont, NSW, 2009 n

Full time

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Job Title n

Digital & Brand Marketing Strategist – COREtec Floors

Position Overview n

In 2012, COREtec® sparked a revolution in the world of hard flooring. What makes us different? A 100% waterproof core and a durable cork underlay. A new category of high‑quality multilayer flooring was born: COREtec®. We're the original — and you can feel it. Today, COREtec is part of Shaw Industries, a global Berkshire Hathaway flooring group, and this is your opportunity to help grow an established international brand as it expands across the Australian and New Zealand markets.

Responsibilities n

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Brand Building & Awareness: Own COREtec's brand and awareness across ANZ, with a strong emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.

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Social & Paid Digital: Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost‑effective, tightly targeted ads rather than broad spend.

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Audience Targeting & Data: Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.

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Content Creation: Produce and adapt on‑brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.

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Campaign & Retail Display Rollout: Plan and project‑manage in‑market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales‑training windows so everything lands on time. You'll partner with the sales team, including a Sydney‑based colleague, on execution.

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Agency, Reporting & Stakeholders: Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance,



and present plans and results to APAC leadership — operating independently with a regular check‑in cadence with the ANZ lead.

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Requirements nn
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Experience: Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.

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Digital Skills: Proven hands‑on experience across social media, email marketing, and paid digital advertising (Meta, Google).

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Content & Creative: Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.

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Communication: Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.

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Tools: Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).

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Education: Bachelor's degree in Marketing or a related field, or equivalent hands‑on experience.

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Location: Based in Melbourne or Sydney, with the right to work in Australia.

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Highly Preferred Experiences nn
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A track record running cost‑effective, targeted B2B social campaigns (TikTok, Instagram, Facebook) aimed at trade and builder audiences.

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Data‑savvy — sourcing, segmenting, and using audience data to build and optimise targeted campaigns.

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Project‑management strength — coordinating multi‑market campaign and retail‑display rollouts, including international supply timing and installation scheduling.

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A self‑starter who thrives with autonomy and light direction, comfortable owning a marketing function largely solo with agency support.

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Video and photography content creation for social (e.g., Premiere Pro).

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Experience in flooring or building materials, or adapting global brand guidelines to local markets.

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A genuinely digital‑first background — adjacent fields welcome (data/analytics, agency,



or tech) with a robust portfolio to show for it.

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Work Shift n

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

A history of success, a future of possibility n

Founded in 1967, Shaw Industries' leadership has been built on a history of success. Over time, our products have expanded, the customers we serve have been broadened, and the technology we use has advanced, but our vision to create a better future remains the same. Exceeding our customers' expectations for quality, service and performance is at the heart of our business.

Global Flooring Provider n

Shaw Industries Group Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide.

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Learn more (Company-Profile)

Operational Excellence n

Our manufacturing operations and integrated supply chain deliver a broad array of products to meet diverse needs across residential and commercial markets throughout the world.

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Learn more (Our-Operations/Manufacturing)

Award Winning n

The success of our company and the success of our associates go hand‑in‑hand. We are consistently awarded as an employer of choice, community partner, and leader in design and innovation.

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Learn more (Company-Profile/Awards)

We Sustain Human Ability n

At Shaw, sustainability means sustaining human ability in all of our products and processes. We ask ourselves "how can we minimize our impact on the environment and maximize human potential?"

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Learn More (Our-Impact/Sustainability)

Community Partner n

From civic involvement and philanthropic giving to volunteerism and future workforce development, our company and associates leverage our combined passions and expertise in addressing community needs, collaboratively.

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Learn More (Our-Impact/Community-%281%29)

In The News n

There is always something new and exciting happening at Shaw. Check out our news page to read our recent press releases, company blog posts, sustainability reports and more!

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Learn More (Newsroom)

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📌 Digital & Brand Marketing Strategist - COREtec Floors (Richmond)
🏢 Shawfloorscareers
📍 Richmond