Job Description

Own and evolve STRAND’s creative direction Exciting opportunity with new CMPO, transforming the business into the new century! 4 days in Office 1 from home Are you a creative leader who knows how to turn big ideas into campaigns that connect, inspire and deliver? n

STRAND is looking for a Head of Creative to lead the creative vision across the business and bring our brand to life across every customer touchpoint.

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Reporting to the Marketing Director, you’ll lead our Creative Team and work closely with Marketing, Product and wider business teams to develop cutting-edge, engaging and commercially effective creative.

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This is an exciting opportunity to shape the creative direction of a well-known Australian brand, leading everything from campaign concepts and brand identity through to shoots, digital, social, in-store and traditional media.

What You Will Be Doing n

Lead, inspire and develop the Creative Team, supporting their performance, growth and development

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Responsible for brand storytelling across owned earned and paid marketing channels.

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Develop and deliver innovative brand and marketing campaigns across digital, social, website, eDM, stores and traditional media

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Partner with Marketing, Product and senior leaders to ensure creative output aligns with customer needs, product vision and commercial objectives

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Lead creative campaigns from concept and briefing through to production and final delivery

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Work with external agencies, art directors and creative partners to bring concepts to life

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Art direct and manage shoots from concept, pre-production through to post-production

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Oversee creative content and asset development across social and digital channels

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Manage post-production including retouching, finished art and video editing

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Monitor creative performance and identify opportunities to continually improve and optimise creative output

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Manage creative critical paths, ensuring projects are delivered on time and to brief

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Maintain and evolve brand guidelines, templates and style guides

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Identify new creative opportunities that drive customer engagement and commercial results

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Manage creative budgets and external resources effectively

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Build strong relationships across the business, collaborating with teams to ensure creative projects are aligned and delivered successfully

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Opportunities to travel for photoshoots and creative campaigns

Who You Are n

You’re an experienced creative leader who can balance big-picture creative thinking with commercial outcomes and getting into the detail to make things happen.

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You’ll bring:

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Proven experience leading a creative team within a retail, consumer, agency or similar fast-paced environment

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Strong experience across creative direction, brand strategy and integrated campaign development

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A strong understanding of brand identity and how to create consistent, engaging customer experiences

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Experience managing internal creative teams and external agencies or creative partners

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Strong art direction and production experience, including photoshoots and content creation

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A commercially minded approach with an understanding of how creative can support customer engagement and revenue

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Excellent project management skills with the ability to manage multiple priorities and critical paths

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Strong communication and stakeholder management skills, including the ability to influence and collaborate with senior leaders

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A passion for innovation, emerging trends and finding new ways to connect with customers

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A genuine ability to coach, inspire and develop creative talent

Why start your journey with STRAND? Make Your Mark n

This is an chance to play a key role in shaping the creative direction of an established Australian brand and help define how STRAND connects with its customers.

Room to Grow n

Lead and develop a talented Creative Team while working alongside senior leaders across Marketing, Product and the wider business. We believe in developing our people and creating opportunities to grow.

Perks That Matter n

Enjoy 40% off all product, birthday leave, 12 weeks paid parental leave (eligibility criteria applies), Service Recognition Program, employee referral incentives and 24/7 access to employee support .

A Culture That Gets It n

Supported by leaders who value ownership, curiosity, collaboration and continuous improvement.

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At STRAND, people are our power . We're driven by innovation, a deep commitment to our teams and a genuine belief in putting people first.

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If you’re ready to lead creative for a brand with a proud heritage and an exciting future, we’d love to hear from you!

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📌 Head of Creative (Sydney)
🏢 Strandbags Group
📍 Sydney