Job Description

Senior Creative Marketing Specialist – Beauty Brand n

Senior Creative Marketing Specialist – Beauty Brand

Content Creation n

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- Strategy | Advanced Klaviyo | Copywriting | Wholesale
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- Ecommerce | Remote | $45
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- Negotiable
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- Super | 25–30
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- Hours
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Great marketing needs both ideas and execution.

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We’re looking for an experienced creative marketer who can take a business priority, find the right angle and turn it into strong marketing that actually gets executed.

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You can think strategically — but you also love doing the work.

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You can plan the campaign, write the copy, create the content, build the email, launch it, review the results and improve from there.

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You don’t need every email, CTA or piece of content mapped out for you.

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That’s how we want marketing to work at Evrland.

Help Grow a Fast-Growing Australian Fragrance Brand n

Evrland is an Australian fragrance brand creating luxury fragrances inspired by iconic scents — making them accessible without compromising on quality.

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We create a premium experience across every touchpoint — from our fragrances and packaging to our imagery, content, retailer relationships and ecommerce experience.

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Wholesale is a major part of our business, with a rapidly growing network of stockists across Australia alongside our direct-to-consumer channel.

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Behind the brand is a small, friendly, founder-led team. We move quickly, use technology and AI heavily, care about great creative and give capable people room to take ownership.

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We’re now looking for someone to help drive the next stage of our marketing growth.

About the Role n

This is a hands-on creative marketing role with real ownership.

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You’ll work from high-level priorities such as:

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- Product launches
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- Wholesale campaigns
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- Seasonal opportunities
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- Ecommerce priorities
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- Key products or ranges we want to feature
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From there, you’ll build the marketing approach and execute it.

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You’ll determine the strongest angle, messaging, CTA, email plan, supporting content and creative required — without needing every detail mapped out for you.

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Key: A SEEK application alone will not be considered.

What You’ll Be Doing n

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- Planning ongoing wholesale and ecommerce marketing activity
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- Developing and executing product launch campaigns
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- Creating Klaviyo campaigns from concept through to final send
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- Writing conversion-focused copy, hooks, subject lines and CTAs
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- Creating social posts, carousels, stories and short-form video
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- Creating and adapting visual content using existing brand imagery and assets
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- Curating mood boards and campaign visual directions
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- Editing short-form video in CapCut
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- Creating and updating relevant Shopify content
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- Identifying missing campaign assets and proactively organising what is needed
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- Reviewing campaign performance and using the data to improve future activity
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- Identifying marketing opportunities rather than waiting for a task list
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Copywriting + Creative Instinct Matter n

We need someone who understands more than how to make content look good.

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You know how to find a strong angle, create a hook, understand customer motivation and turn a product or business objective into compelling marketing.

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You also have a strong visual eye and can create polished content within an established brand style.

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You do not need to be a specialist graphic designer or packaging designer.

Wholesale + Ecommerce n

You’ll create marketing for both retail stockists and direct consumers , with wholesale forming a significant part of the role.

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You need to understand that the messaging, offers, objections, calls to action and buying journey are different for each audience.

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Previous wholesale or B2B marketing experience is highly regarded.

Strong Technical Skills Are Essential n

You’ll need strong hands-on capability with:

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- Klaviyo — advanced skills required
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- Shopify
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- Figma
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- Canva
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- CapCut
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- Copywriting
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- Content creation
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- Campaign planning
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- Marketing analytics
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- AI-assisted marketing workflows
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Working knowledge of Photoshop and/or Illustrator is an advantage but not essential.

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You should be highly capable with technology and comfortable learning new tools quickly.

AI + Digital Marketing n

We use AI extensively and want someone who already sees it as part of a modern marketing workflow.

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You should be highly proficient using AI for ideation, copy development, research, campaign creation and content workflows.

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Experience creating high-quality AI-generated imagery or video is a significant advantage.

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Strong Meta Ads creative and strategy experience is also highly regarded, but not essential.

The Type of Person Who Will Thrive Here n

You’re commercially minded and creative.

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You can take a high-level objective and work out what needs to happen next.

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You don’t wait for every detail to be assigned.

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You’re comfortable making decisions, solving gaps and working independently.

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You care about both the quality of the creative and whether the campaign actually performed.

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Experience in beauty, fragrance, fashion, cosmetics or another highly visual consumer category would be particularly valuable.

Grow With Evrland n

We’re looking for someone who wants this to become a meaningful long-term role.

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The position will begin at approximately 25–30+ hours per week , with consistent weekly hours and scope to increase as the business grows.

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We want to invest in the right person, give them increasing ownership and have them grow with Evrland.

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The successful candidate will initially be engaged on a casual basis , with the opportunity to move into a permanent arrangement as we establish the right long-term fit.

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As the marketing function grows, there is also scope for the role to expand through increased hours or greater responsibility.

Pay n

Hourly rate $45+ negotiable based on experience + superannuation.

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For an exceptional candidate with particularly strong and relevant creative marketing, Klaviyo, copywriting and content experience, we’re open to discussing the right rate.

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📌 Senior Creative Marketing Specialist - Beauty Brand (Melbourne)
🏢 Evrland
📍 Melbourne