Job Description

About BYD n

BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions.

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As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery‑electric, hybrid‑electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.

About the Role n

Based in BYD’s Mulgrave office and reporting to the Product Planning Manager, this role requires a deep understanding of both the global and Australian automotive industries, strong analytical capabilities, knowledge of emerging vehicle technologies, and the ability to collaborate effectively across multiple departments.

Key responsibilities n

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Market Research and Analysis

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- Conduct comprehensive market research to identify emerging trends, customer preferences, and competitive landscape.
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- Analyse data to derive actionable insights and recommend product strategies.
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Product Strategy Development

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- Develop and implement product plans that align with the company’s overall strategy and market demands.
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- Define product positioning, target markets, competitive advantages and key step‑up performance vehicle attributes.
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- Collaborate with engineering, design, and marketing teams to ensure product plans are feasible and aligned with company goals.
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Product Lifecycle Management

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- Oversee the entire product lifecycle from concept to launch, ensuring timely delivery and adherence to quality standards.
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- Monitor product performance and make necessary adjustments based on market feedback and sales data, such as managing Special Edition models, facelift and next generation.
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- Develop pricing strategies to support the positioning of these products to balance profit, sales volume targets and brand development.
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Product Training & Education

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- Create and deliver presentations and facilitate learning experiences for intracompany departments to highlight key vehicle attributes.
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- Support this business with detailed product queries.
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Stakeholder Engagement

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- Engage with distributors and dealers to gather feedback and ensure customer satisfaction and outstanding user experiences.
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- Build consensus with stakeholders to align product plans with wider business objectives.
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Key requirements nn
- Minimum 5 years’ experience in Product Planning, Product Management, or a related role within the automotive industry.
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- Strong understanding of the Australasian automotive market, including industry trends, consumer preferences, emerging technologies, and competitor landscape.
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- Excellent analytical, strategic thinking, and problem‑solving skills.
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- Strong communication, presentation, and stakeholder management capabilities.
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- Excellent negotiation skills.
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- Australian Citizenship, Permanent Residency, or unrestricted working rights in Australia.
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📌 Senior Product Planning Specialist Passenger Vehicle · Mulgrave (Harman)
🏢 BYD Australia
📍 Harman