Job Description

We're looking for an experienced Performance Marketing Manager who wants to own paid acquisition, make data-driven decisions and directly influence the growth of a fast-scaling beauty e-commerce brand.

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You'll take ownership of performance marketing across Meta, Google and TikTok , driving customer acquisition, revenue growth and profitability across Australia, the US and UK .

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Working closely with the Head of Digital & Ecommerce , you'll be responsible for scaling campaigns, optimising performance and identifying new opportunities to grow the business.

THE OPPORTUNITY n

You will:

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- Develop and execute the paid media strategy across Meta, Google and TikTok
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- Plan, launch, scale and optimise campaigns against customer acquisition, revenue and profitability targets
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- Manage significant advertising budgets, forecasting and budget allocation to maximise ROAS, MER and marketing efficiency
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- Build and optimise campaign structures, audiences, bidding strategies, creatives and landing pages
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- Manage full-funnel acquisition strategies across prospecting, remarketing and conversion campaigns
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- Analyse campaign performance and provide regular insights, reporting and recommendations
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- Use data to identify growth opportunities and continuously improve campaign performance
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- Partner with the Head of Digital and Social team to identify winning creative formats and brief high-performing assets
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- Stay ahead of platform updates, trends and new advertising opportunities
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TIKTOK SHOP & CREATOR-LED GROWTH n





A key focus of this role will be growing TikTok as a revenue channel.

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You will have experience with:

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- Running TikTok Shop Ads and Shop campaigns
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- Driving TikTok Shop sales and GMV growth
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- Integrating paid media with creator content and affiliate campaigns
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- Understanding TikTok Shop attribution, reporting and promotional opportunities
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ABOUT YOU n

You're a commercially minded performance marketer who enjoys owning results and finding opportunities to scale.

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You don't wait to be told what to optimise, you use data, testing and insights to make informed decisions and drive growth.

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You'll ideally have:

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- 3-5+ years' experience managing paid media for e-commerce brands
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- Strong hands-on experience across Meta Ads Manager, Google Ads and TikTok Ads Manager
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- A proven track record of scaling paid media campaigns and improving commercial outcomes
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- Experience launching and managing campaigns across international markets, particularly the US and UK
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- Strong understanding of e-commerce growth, attribution and conversion optimisation
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- Experience with creative testing, audience segmentation and performance analysis
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- Solid analytical, commercial and communication skills
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- Beauty, skincare, wellness, fashion or consumer product experience is highly desirable
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WHY THIS ROLE? n

This is an opportunity to take ownership of a high-growth channel and have a direct impact on the next stage of an ambitious global beauty brand.

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📌 Performance Marketing Manager | Beauty and Skincare (Sydney)
🏢 Who in the Zoo Recruitment
📍 Sydney