About the business

We are the team of the Mighty West, and we are for the West, fiercely proud of our unique 140+ years Western Suburbs heritage. Our famous Bulldog fighting spirit mirrors that of the West – the west of Melbourne and the west of Victoria - where hard work and standing up for what you believe in matters. While our history guides us, our horizons have lifted, unprecedented opportunities await, and our ambitions loom large.

Our Club still exists to bring people together and create lasting memories, as much as it strives to win premierships. It’s about our people, and their shared passion for the red, white and blue. It’s about ambition, pride, determination, and having a place to call home. We’ll always be entrenched in our community, embracing the beauty and strength in its diversity. It’s the story of what it means to be a Bulldog ‘Through & Through’.

We strive to create an inclusive environment where all are celebrated and belong regardless of age, ability, gender, sexual orientation, religion or background. We are a child safe organisation committed to the safety and wellbeing of all children and young people.

If you are looking to be a part of a committed and passionate team, the Western Bulldogs encourage you to apply for this fantastic role.

Your contribution to the team includes

The role of the Strategic Media Coordinator is to strengthen and amplify the Western Bulldogs and its Community Foundation’s public profile by identifying, shaping, producing and placing stories that demonstrate impact and engagement. The role will centre participant voice and dignity, ensure culturally safe storytelling and connect media opportunities to WBCF’s strategic priorities, programs, partnerships, events and advocacy objectives.

This role is also responsible for:

Media Strategy & Communications

- Identify, develop and share compelling stories that showcase program impact, participant outcomes and the contribution of community and corporate partners
- Manage media enquiries, coordinate spokesperson opportunities and provide media support, briefings and preparation for interviews




- Build and maintain robust relationships with media outlets and key stakeholders to increase awareness, engagement and advocacy for the Foundation

Content & Digital Communications

- Create engaging content across media releases, website articles, social media, speeches, award submissions, event communications and other Foundation publications
- Manage the Foundation’s social media channels, website content and editorial calendar, ensuring timely, accurate and brand-aligned communications
- Develop and maintain a library of stories, media contacts and communication assets to support ongoing promotion of Foundation initiatives and impact

Events, Partnerships & Brand Promotion

- Coordinate media and content opportunities across Foundation programs, community events, fundraising initiatives, match-day activations and partnership campaigns
- Collaborate with internal Club departments, partners and external suppliers to delivery integrated communications, content and promotional activity
- Monitor media coverage, analyse communication performance, and provide insights to strengthen brand awareness, reputation and audience engagement across the Foundation and Club

Skills and experience

- Tertiary qualification in communications, journalism, public relations, media or a related field, or equivalent skilled experience.
- Demonstrated experience in media relations, journalism, strategic communications or public relations.
- Excellent news judgement, writing, editing and interviewing skills across media releases, pitches, features and briefing materials.
- Keen understanding of content development best practices and basic production skills to execute social-first output when required.
- Demonstrated ability to build trusted relationships with journalists, partners, colleagues and stakeholders.
- Sound judgment when handling sensitive information,



reputation issues, deadlines and competing stakeholder needs.
- Experience translating program, research or evaluation material into accurate and engaging public communication.
- Understanding of inclusive, trauma-aware, culturally safe and consent-based storytelling.
- Strong organisation, project coordination and attention to detail, with the ability to manage multiple deadlines.

What’s on offer

- Flexible working arrangements – up to 2 days working remotely opportunity
- Additional Work Life Leave - provided to those who are required to work weekends
- Birthday Leave - a day of leave available in the week of your birthday
- Close to West Footscray Station part of the new Metro Tunnel line
- Free onsite parking available
- Club membership - Free access to Western Bulldogs AFL and AFLW home games for you and your family
- Continuous learning & development – Array of paid and discounted professional training and development opportunities on offer
- Deals & Discounts with Club corporate sponsors - over 40% in some cases
- Parent friendly – Paid Primary and Secondary Carer’s Leave available
- Wellbeing focus including - we support our staff to complete a proactive wellbeing plan, free access to club gym, wellbeing sessions and activities across the year

How to Apply

Successful candidates will be required to hold a valid working with children check and a satisfactory national criminal history check.

If you are interested in working in a challenging yet extremely satisfying position, please click on 'Apply for this Job' & attach your resume and a cover letter outlining your key attributes. Applications close at Tuesday 20th October 2026. With strong interest expected, we’ll be reviewing applications as they come in and looking to appoint promptly.

Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, presenting and emerging. Western Bulldogs encourages Aboriginal and Torres Strait Islander people to apply.

📌 Strategic Media Coordinator (Footscray)
🏢 Western Bulldogs
📍 Footscray