Smooth Moves is seeking a full time Marketing Specialist to support the growth and development of the Smooth Moves brand. You will conduct market research, develop and implement marketing strategies, and support marketing activities across digital channels to drive business growth.
Key responsibilities
Conduct market research to identify opportunities for existing and new moving and relocation services
Gather and analyse market and customer data to understand demand, trends and potential growth opportunities
Develop and implement marketing goals, strategies and promotional plans to drive business growth
Support marketing activities across digital channels, including social media, Google Ads, Meta Ads and SEO
Advise management on marketing activities, including service positioning, advertising, promotions and customer acquisition channels
Develop strategies to increase brand visibility and maintain a consistent and skilled Smooth Moves brand identity
Work closely with management and operations to ensure marketing activities accurately represent the company's services
Monitor marketing performance and provide recommendations to improve lead generation and customer acquisition
About you
Relevant qualification in Marketing, Communications, Business or a related field
Bachelor's Degree in Business will be considered
Minimum 1 year of marketing experience
Experience in the moving, removalist or relocation industry is highly regarded
Understanding of the day-to-day dynamics of a moving/removalist business will be an advantage
Strong communication, organisational and analytical skills
Ability to work independently and manage multiple marketing activities
Knowledge of digital marketing, social media and online advertising
Interest in technology, AI and emerging digital marketing tools is a plus
Ability to identify and apply new technologies to improve marketing efficiency and customer engagement
About us Smooth Moves is a skilled moving and relocation company based in Brookvale, Sydney, providing residential and commercial moving services across Sydney. We are committed to delivering reliable, professional and customer-focused moving solutions.