REA Group seeks a lifecycle marketing specialist to lead the Salesforce Marketing Cloud to Braze migration and reimagine customer journeys for residential real estate audiences. You will partner with Lifecycle & Engagement, Marketing Automation & Enablement, GTM and Customer Product to plan, build and measure campaigns.
The role emphasises personalised messaging, data insights and continuous optimisation to improve engagement and conversions while minimising disruption to existing journeys.
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📌 Lifecycle Campaign Manager –b Hybrid, Data Driven Melbourne (Australia)
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📍 Australia
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