Help scale one of the world's most creative AgTech businesses.At eShepherd, we're transforming the future of livestock farming through world-first virtual fencing technology.
Backed by Gallagher's 85+ years of innovation, eShepherd combines the pace and ambition of a high-growth venture with the support of a global organisation.As demand continues to grow across Australia, New Zealand and international markets, we're looking for a Digital Marketing Lead to drive the next phase of our growth journey.The OpportunityAs Digital Marketing Lead, you'll own the digital engine that powers customer acquisition, lead generation and engagement across our international markets.You'll work at both a strategic and hands-on level, developing growth initiatives, optimising digital performance and helping build scalable programmes that support global expansion.Working closely with marketing colleagues, regional teams, external partners and business leaders, you'll ensure our marketing investment delivers measurable commercial outcomes.This role is ideal for someone who enjoys balancing strategy with execution and is motivated by building, improving and scaling digital capability within a growing business.What You'll Be DoingDevelop and execute eShepherd's global digital marketing strategyDrive customer acquisition through paid media, SEO, conversion optimisation, and digital campaignsManage agency and platform partnerships to ensure maximum performance and return on investmentUse data, analytics, and experimentation to improve lead quality, pipeline contribution, and growth outcomesPartner with agencies and technology providers to maximise performance and innovationWork closely with regional marketing teams to enable consistent, scalable growth programmes worldwideIdentify emerging opportunities across digital platforms, marketing technology and AI-enabled solutions:Initially,



this will look likeAssessing current digital performance and identifying the biggest growth opportunities across marketsOptimising paid search, social, website, and lead generation activities to improve customer acquisitionStrengthening marketing automation capabilities to enhance lead nurturing and lifecycle engagementBuilding actionable dashboards that connect marketing performance to commercial outcomesDeveloping scalable playbooks that can be replicated as new regions launchThe FitYou'll bring a combination of strategic thinking, commercial acumen and strong digital marketing expertise.You'll likely come from a digital marketing, growth marketing, demand generation or customer acquisition background and have a track record of delivering measurable business results.To succeed, you'll bring:Proven success driving customer acquisition, lead generation and growth through digital channelsExperience across paid media, SEO, website optimisation, CRM and marketing automationStrong analytical capability with the ability to turn data into actionable insightsExperience working across multiple markets, regions or customer segmentsConfidence influencing stakeholders and managing external partnersA proactive, curious and results-focused mindsetExperience in a growth-stage, technology, SaaS or innovation-led business would be advantageousWhy eShepherd?
Competitive salary and performance-based incentives.A predominantly office-based role with flexibility and autonomy.The excitement of a scaling company with 88 years of Gallagher innovation and stability.Career growth opportunities as we scale globally.Tools and technology that support your success.Supportive team culture focused on collaboration and practical problem-solving.Employee Assistance Program and wellbeing initiatives.If you're passionate about agriculture, sales, and technology that is reshaping livestock farming, we'd love to hear from you.Applications will be reviewed as they are received, and the role may be filled before the closing date.

📌 Digital Marketing Lead (Melbourne)
🏢 Gallagher
📍 Melbourne