Marketing & Student Recruitment Manager

Role Purpose

The Marketing & Student Recruitment Manager will work closely with education agents, prospective students, partners and the Vocational and Higher Education marketing teams to promote the College's brand and achieve student recruitment and enrolment targets.

The role has a strong focus on developing and managing relationships across onshore and offshore markets, including local and interstate markets, and identifying opportunities to grow student recruitment through education agents, partnerships and direct channels.

The role will also support prospective students throughout the enquiry and application journey, including preliminary assessment of enquiries and coordination with Admissions to support conversion to enrolment.

Key Responsibilities and Duties

- Drive and support new Higher Education and Vocational Education student enrolments and implement initiatives to improve enquiry, application, offer and enrolment conversion.

- Develop and maintain strong relationships with new and existing onshore and offshore education agents, international and domestic partners and other key recruitment stakeholders.

- Identify and develop new student recruitment opportunities across priority international and domestic markets.

- Work with the marketing team to design and implement effective student recruitment campaigns and strategies that strengthen the College's brand and consistently grow student numbers.

- Manage prospective student and agent enquiries and provide timely and accurate information regarding courses, entry requirements and the application process.





- Support the Admissions team by monitoring leads, applications and conversions and assisting with application and enrolment management where required.

- Coordinate agent onboarding, agreements and associated documentation and support ongoing agent performance management.

- Monitor recruitment activity and analyse market, agent, application and conversion data to inform recruitment priorities and strategic decision-making.

- Support the development and distribution of marketing and promotional materials for domestic and international markets.

- Maintain appropriate marketing, recruitment and agent compliance records and support regular compliance reviews and audits.

- Maintain current knowledge of international education markets, competitor activity, government policy, student visa settings and emerging recruitment opportunities.

- Represent the College at agent meetings, education events, recruitment activities and other relevant forums in Australia and overseas.

Experience and Capabilities

The successful candidate will have:

- A minimum of three years' professional experience in international student recruitment, preferably across Australian Higher Education and/or VET.





- A demonstrated track record of meeting or exceeding student recruitment and enrolment targets.

- Established relationships with education agents and recruitment partners, particularly across Asia and the Indian Subcontinent. Networks across Africa and South America will be highly regarded.

- Demonstrated experience developing and managing both onshore and offshore education-agent relationships.

- Strong understanding of the Australian Higher Education, VET and ELICOS sectors and the international student recruitment environment.

- Sound knowledge of Australian international education regulatory requirements and relevant student visa and immigration policy settings.

- Experience with student recruitment campaigns and multi-channel marketing within the international education sector.

- Working knowledge of digital marketing channels and platforms, including LinkedIn, Facebook, Instagram and YouTube.

- Strong relationship management, communication and interpersonal skills, with the ability to engage effectively with agents, students, partners and internal stakeholders.

- Robust analytical and digital literacy skills, including experience using recruitment and conversion data to monitor performance.

- Strong organisational skills and the ability to manage multiple markets, relationships and recruitment priorities.

- Proficiency in Microsoft Office, particularly Excel, and experience using CRM and student administration systems.

- Experience working within a dual-sector Higher Education and VET provider will be highly regarded.

- Availability for interstate and international travel as required.

📌 Marketing & Student Recruitment Officer (Sydney)
🏢 Important Company of the Sector
📍 Sydney