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Format: Full‑time or part‑time is also under consideration; hybrid with a few days at the client’s office
Duration: 12‑month fixed‑term contract, with possibility of extension
Category: Premium/lifestyle beverage brand
We’re looking for a Social Media & Community Manager to lead always‑on social and community management for a well‑known Australian lifestyle beverage brand that requires someone who understands Australian tone: warm, witty, familiar, relaxed, social‑first, and never forced.
This role sits across social publishing, community management, social listening, content calendar management, campaign support, copywriting, creative localisation, CRM/email support, and monthly reporting.
The brand already has strong creative and local nuance support through its Sydney‑based brand team and studio, so this person does not need to be the full creative authority. But they do need strong enough tone, judgement, and brand instinct to manage day‑to‑day community responses without needing every comment approved.
About the Role
Social & community management
- Manage day‑to‑day community engagement across owned social channels, including Facebook, Instagram, and other relevant platforms.
- Monitor and respond to comments, messages, and community interactions in the brand’s tone of voice.
- Moderate conversations and elevate customer, brand, or reputation issues when needed, delicately balancing engagement, non‑responsiveness, and escalations.
- Conduct social listening, sentiment monitoring, and identify opportunities across competitor, retailer, influencer, and partner communities.
Content, copywriting & publishing
- Manage the editorial calendar, social publishing workflow, and platform scheduling.
- Write engaging social copy across platforms, including paid social copy where required.
- Localise and project‑manage global, regional, or studio‑led creative assets by coordinating approvals and ensuring content goes live correctly and on time.
- Maintain channel hygiene, including profile updates, links, platform settings, and publishing approvals.
Social‑first ideas, CRM & reporting
- Identify emerging social, cultural, platform, and consumer trends to help the brand stay relevant at the beat of social.
- Generate always‑on content ideas, reactive content opportunities, and social‑first concepts and contribute to annual content strategy over time.
- Support campaign, influencer, CRM, EDM/newsletter, and activation moments by collaborating with cross‑functional teams.
- Provide monthly social reporting, recommendations, and performance optimisation to provide strategic insights on what is working, what is not, and where the brand can sharpen performance.
About You
- You have 3–5+ years’ experience in social media and community management, digital marketing, content, or brand communications.
- You have managed branded social channels for consumer, FMCG, beverage, lifestyle, or culture‑led brands.
- You have excellent English copywriting skills and understand Australian social tone, humour, restraint, timing, and cultural cues.
- You are confident managing communities, conversations, comments, and escalations without regular approvals.
- You can work with an in‑house creative studio without relying on them for every caption or comment.
- You understand Facebook, Instagram, Reels, Stories, and evolving social platforms.
- You can manage content calendars, approvals, publishing workflows, and reporting independently.
- Experience with influencer campaigns, paid social, EDM/email marketing, Canva, Adobe Creative Suite, or social listening tools would be a strong advantage.
Due to the high volume of applications, we unfortunately can’t get back to every one of you, and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process.
We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos. At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we’re hiring.
In Australia, Dabble has been operating a sportsbook licensed by the Northern Territory Wagering Commission (NTWC) since 2021. We're here to deliver extraordinary, with a truly immersive social betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement.
We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, Albury, Austin and Leeds. While we support remote‑friendly work, we also encourage our people to take advantage of our national network of offices, working in a hybrid way to promote collaboration and connection.
Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States which launched in 2023, and our latest iGaming launch into the United Kingdom in 2026.
We're a team of highly driven enthusiasts, looking for our next Dabbler to join us as we continue on our journey.
Dress for your day so you can focus on what matters
Switch up your office, work from home, work from wherever helps you to deliver
Genuine, like‑minded team of visionaries. We welcome ideas big and small!
Scheduled focus time to encourage deep thought
Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year
Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus
Five weeks of paid annual leave for all Dabblers
Paid parental leave for both primary and secondary caregiver
Flexibility with working hours to accommodate our cross‑country employee base: you are free to manage your own time
Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more
Up to 10% annual cash bonus based on Company performance metrics
Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?
Overview
We’re looking for a Senior Content & Community Manager to lead how Dabble shows up across content, community and sports culture in Australia.
You’ll own the strategy and execution across social, live streaming and our in‑app community, turning everyday sporting moments into content and experiences our customers don’t want to miss. From shaping high‑energy live streams with creators to building a social presence that drives serious FOMO, you’ll play a major role in how fans experience Dabble both on and off the app.
You’ll also lead our Australian Content & Community team across content production, social engagement and community interaction, ensuring what we put out is authentic, fast moving and genuinely connected to sports culture.
Working closely with our Creative, Digital and broader Marketing teams, you’ll bring campaigns and content to life while using data and performance insights to continually sharpen what we do and how we engage our community.
Primary Location
This role is based in Sydney, Melbourne or Brisbane, with a preference for Sydney.
Responsibilities
Own and execute Dabble’s Australian social media strategy across platforms, with a focus on building reach, engagement and FOMO around the Dabble experience
Develop and evolve our social content playbook, ensuring Dabble has a distinctive and consistent voice while remaining connected to our global brand
Lead the Content & Community team, including content producers and community specialists, setting a high bar for creativity, execution and development
Act as one of the key on‑camera face of Dabble’s social and community content, confidently appearing across organic and paid social, advertising, live streams and other content formats to bring the brand to life and connect authentically with our audience
Work closely with the Head of Video to ensure content and live stream output consistently reflects Dabble’s global quality standards
Build strategies that grow and engage Dabble’s in‑app community through Banter and other social initiatives, helping increase engagement and retention
Shape our live‑streaming content strategy, developing entertaining and relevant experiences for sports fans and turning the best moments into social content
Generate new content ideas across organic, paid and in‑app channels that tap into sporting moments, trends and conversations
Partner with our Creative Director to bring the Australian brand strategy and major campaigns to life across content and community
Work with our Digital team to develop content for paid social and use performance data to continually improve creative
Use customer, content and channel data to understand what’s working and continually improve performance
Find creative ways for Dabble to stand out while operating within a highly regulated advertising environment
Skills & Qualifications
Proven experience leading and developing a multidisciplinary content, social or community team
Strong experience developing and executing social media strategies across multiple platforms
A track record of translating broader brand and campaign strategies into engaging content
Strong knowledge of sport, racing and the sports betting landscape
A genuine understanding of digital culture, social trends and what resonates with sports fans
Hands‑on experience with social platforms, analytics and performance reporting
Experience with high‑quality audio and video capture, with a strong understanding of what goes into producing polished content
Strong hands‑on experience with video editing software, such as Adobe Premiere Pro, After Effects, DaVinci Resolve or similar
The ability to balance strategic thinking with getting involved in the work when needed
Strong judgement and an understanding of operating within a regulated advertising environment
Confidence working across different stakeholders, teams and priorities in a fast‑moving environment
A creative, curious and proactive mindset with high standards for what excellent content looks like
Are you a Dabbler?
A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote‑first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).
A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can.
A fulfilling life extends beyond work, and we encourage our employees to prioritise self‑care and well‑being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.
Remuneration
The advertised salary for this position is $130,000 - $140,000 + Super + Benefits.
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📌 On-Site Resident Experience & Community Manager (Sydney)
🏢 Mirvac
📍 Sydney