Identify, prioritise, and build relationships with strategic partners across the ecommerce and digital ecosystem - including technology platforms, marketing technology providers, ecommerce platforms, agencies, and complementary service providers
Position Pattern as a preferred ecommerce and marketplace partner within the Australian market
Maintain a pipeline of potential new partners and manage existing relationships to drive ongoing value
Secure 3-5 current strategic partnerships per year and maintain 10-15 active partnerships at any time. An active partnership is defined as a partner we have up to date account mapping with and an active referral process as well as co-marketing initiatives being executed.
Generate qualified introductions and new business opportunities through your partner network
Align closely with Account Executives and the broader Sales team on target accounts and co-selling opportunities
Facilitate partner introductions that accelerate deal momentum and contribute to bookings
Participate in sales planning to identify where partner involvement can open or advance opportunities
Track and report on partner-sourced pipeline performance, using data to refine strategy
Partner Go-To-Market Activation
Develop and execute joint go-to-market initiatives with priority partners, including co-marketing campaigns, webinars, joint content, and industry roundtables
Deliver at least one joint marketing initiative per month in collaboration with the Marketing team
Work with the Head of Marketing to plan and coordinate partner events - including roundtables, dinners, and industry activations - ensuring they are well-executed and commercially aligned
Maintain a forward-looking calendar of partnership activity and sponsorships
Relationship Management
Serve as the primary relationship owner for Australian partners, building trust and maintaining regular engagement
Run structured planning sessions with priority partners to identify collaboration opportunities
Stay across partner roadmaps and strategic priorities to surface new opportunities