Head of Retail Marketing & Commercial Performance – ANZ

Wendy’s has officially arrived in Australia, and we’re just getting started.

With rapid expansion now underway across Australia, and an established network of 21 restaurants in New Zealand transforming under one united ANZ brand, Wendy’s is building serious momentum across the region.

Our brand positioning is In Your Face Fresh : bold, distinctive and built around food that is fresh, craveable and impossible to ignore. Now we’re looking for a commercially sharp retail marketing leader to help turn that brand energy into sales performance across every restaurant.

As Head of Retail Marketing & Commercial Performance – ANZ , you’ll own the commercial engine behind what we sell, how we price it, how it shows up in restaurant and how we convert great food, sharp offers and strong execution into transactions, average check and profitable growth.

What you’ll be doing

You’ll lead the 12–18 month commercial and promotional calendar across ANZ, ensuring Wendy’s has a clear retail plan that drives transactions, average check, product margin and profitable growth.

You’ll own product launches, limited-time offers, value platforms, seasonal activity and promotional pricing, working closely with Finance, Operations, Supply Chain, NPD and Wendy’s International to bring ideas to life in a way that makes commercial sense.

Pricing will be a key part of the role. You’ll lead pricing strategy and recommendations across menu items,



bundles, value offers, LTOs and promotional mechanics, balancing guest appeal, margin, competitiveness and operational simplicity.

For new store openings in Australia, you’ll lead retail marketing readiness, making sure every opening has the right commercial offer, pricing, POS, menu board messaging, sales-driving mechanics and in-restaurant tools to convert launch excitement into transactions.

What you’ll own

- The ANZ commercial and promotional calendar
- Product launches, LTOs, value platforms and retail campaigns
- Pricing strategy, promotional pricing and value architecture
- Menu optimisation, product mix, margin and average check performance
- GTM briefs and campaign priorities
- Media allocation recommendations for retail campaigns
- POS, menu boards and in-restaurant promotional messaging
- Retail marketing readiness for new store openings in Australia
- Commercial tracking, post-campaign reviews and performance learnings
- Cross-functional alignment with Finance, Operations, Supply Chain, NPD, Brand and Wendy’s International

What success looks like

Success means Wendy’s bold ANZ expansion is backed by retail marketing that drives more guests, more transactions and stronger profitable sales. Promotional activity, pricing, menu execution and in-restaurant tools work together to hit trading targets, protect margin and give guests explicit reasons to choose Wendy’s.

#J-18808-Ljbffr

📌 Head of Retail Marketing & Commercial Performance – ANZ (Sydney)
🏢 Wendy's
📍 Sydney