Head of Fundraising, Marketing and Communications

Head of Fundraising, Marketing & Communications

Ronald McDonald House North Australia | Townsville, QLD | Full-time, Onsite

Lead strategy. Grow revenue. Build partnerships that create lasting impact.

Are you a strategic marketing and fundraising leader who combines commercial acumen, digital expertise and a talent for building high-value partnerships?

Do you understand how to turn brand awareness into supporter engagement, engagement into long-term giving, and corporate relationships into sustainable investment?

Ronald McDonald House North Australia is seeking a Head of Fundraising, Marketing & Communications to lead an integrated portfolio spanning marketing, communications, fundraising, corporate partnerships and supporter engagement.

This is an opportunity to shape our growth, strengthen our financial sustainability and build the capability needed to support more families across North Australia when their children need healthcare.

About the role

Reporting to the Chief Executive Officer, you will lead the strategy, performance and governance of our fundraising, marketing and communications portfolio.

You will connect organisational investment with fundraising outcomes, develop long-term donor relationships, grow strategic corporate partnerships and ensure our revenue streams remain diversified and sustainable.

This is a leadership role that requires more than setting strategy. You will work alongside your team to translate strategic priorities into practical implementation, support delivery, develop capability and maintain clear accountability for performance, financial outcomes and risk.

Leading a team across fundraising, partnerships, marketing and communications, you will establish direction and priorities while ensuring our campaigns, partnerships and fundraising activities reflect best practice, protect our brand and deliver measurable results.

Marketing, digital capability & supporter growth

- Lead marketing, communications, brand and integrated campaigns to grow awareness, engagement and fundraising revenue.
- Continue developing digital fundraising capability across peer-to-peer fundraising, digital acquisition and online giving channels.
- Build long-term giving pathways, including regular giving and bequests, to strengthen donor sentiment, retention, average gift values and lifetime value.
- Use audience insights, CRM data and campaign performance to optimise supporter journeys, acquisition, retention and return on investment.
- Guide implementation through the team, overseeing budgets, agencies, KPIs and brand integrity.
- Lead an integrated fundraising strategy across individual giving, regular giving, bequests, digital fundraising, events, grants and corporate partnerships.
- Drive revenue growth and diversification, identifying opportunities to build sustainable income streams.
- Continue developing and embedding a new Mission Partner framework to grow strategic, high-value, multi-year corporate partnerships.
- Oversee partnership acquisition, retention, renewal, pipeline performance and impact reporting.
- Support implementation through the Fundraising & Partnerships Lead, maintaining accountability for revenue targets, partner outcomes and fundraising performance.

Financial performance, governance & best practice

- Own portfolio budgeting, forecasting,



financial reporting and investment decisions, ensuring resources support sustainable growth.
- Evaluate fundraising efficiency, cost-to-income ratios and return on investment to inform priorities and resource allocation.
- Maintain governance across fundraising practices, partnerships, brand, campaigns, events, supporter data and agency relationships.
- Ensure compliance with relevant legislation, ethical fundraising principles, applicable codes and standards, and accreditation requirements.
- Provide strategic oversight and practical implementation support, maintaining clear performance accountability and managing financial, operational, brand and reputational risks.

About you

You are a commercially minded, strategic leader who understands how marketing, fundraising, partnerships and financial performance work together to create sustainable growth.

You bring a strong marketing portfolio, a demonstrated ability to develop revenue and long-term supporter relationships, and the financial discipline to evaluate performance and make informed investment decisions.

You can move confidently between strategic planning and implementation support, empowering your team to deliver while maintaining clear oversight of results, governance and risk.

You will bring:

- Marketing and digital expertise: Demonstrated experience leading integrated marketing, brand development, digital acquisition and performance-driven campaigns, with a strong understanding of how marketing contributes to revenue and engagement.
- Fundraising and donor development: Experience developing and growing multiple fundraising channels, with an understanding of long-term giving pathways, including regular giving and bequests.
- Donor engagement and retention: A demonstrated ability to improve donor sentiment, retention, average gift values and lifetime value through effective stewardship, supporter journeys and data-led decisions.
- Strategic partnership development: Experience developing partnership frameworks, compelling value propositions and high-value, multi-year corporate partnerships that deliver sustainable revenue and meaningful impact.
- Commercial and financial acumen: Confidence in budgeting, forecasting, financial analysis, fundraising investment and return on investment, with the ability to turn insights into practical decisions.
- Strategy-to-implementation leadership: The ability to set strategic direction, translate plans into actionable priorities and KPIs, support delivery through functional leads and maintain accountability for outcomes.
- Governance and best practice: An understanding of fundraising governance, ethical fundraising, relevant codes and standards, accreditation requirements, brand stewardship and partnership risk management.
- Data and CRM capability: Experience using supporter data, CRM systems and performance reporting to improve fundraising effectiveness, strengthen decision-making and maintain data integrity.
- People leadership: Experience leading and developing teams,



setting clear expectations, building capability and fostering a high-performing, collaborative and accountable culture.
- Stakeholder engagement: Strong communication, negotiation and relationship-building skills, with the ability to engage confidently with executives, corporate partners, agencies and community stakeholders.

Experience in the not-for-profit, fundraising or purpose-led sector will be valuable, particularly where you have balanced revenue growth with strong governance, responsible financial management and meaningful community impact.

Why join Ronald McDonald House North Australia?

- Our work helps remove barriers, strengthen families and promote healing when children need healthcare. Through our programs, we help families stay together and connected during some of the most challenging times of their lives.
- This is an opportunity to bring your expertise to a purpose that matters while shaping the fundraising, marketing and partnership capability that will help sustain and grow our impact across North Australia.
- You will have the opportunity to influence organisational strategy, lead a diverse portfolio, develop meaningful corporate partnerships and see the tangible outcomes of your work for local families.
- Make a real impact on the lives of children and families in North Australia.
- Be part of a supportive, inclusive, and passionate team.
- Opportunities for professional development and growth within a global charity.
- Professional development and training opportunities
- Access to Fitness Passport and employee wellbeing platform
- Competitive remuneration
- Salary packaging up to $15,900 p.a. (Find out more what this means for you at salary-packaging-calculator/)

Location: Townsville, Queensland
Employment type: Full-time, On-site

Pre-employment requirements: The successful applicant will be required to hold a current state-based Working with Children Check and undergo a National Criminal History Check. Regional travel and some out-of-hours work will be required.

Ronald McDonald House North Australia is committed to child safety, inclusion and creating a respectful setting for our people, families, volunteers and partners.

We are committed to keeping children and young people safe in our spaces and do not tolerate any kind of abuse. We implement prevention strategies to reduce the risk of abuse and actively seek to listen, empower, and protect children. Our team, including employees and volunteers, must meet high standards to ensure they prevent and report abuse. All roles are subject to compliance and reference checks and are subject to relevant state/territory legislation.

Ronald McDonald House North Australia values and promotes an inclusive workplace where everyone, from any background, can feel valued, be appreciated and do their best work. Everyone regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, or any other aspect that makes them unique can contribute to improving the health and wellbeing of children and their families. We encourage all suitable candidates to apply including First Nations Australians.

For further information, please do not hesitate to email CEO Natalie Gardner at ••••@ronaldmcdonaldhouse.org.au or visit our website .au.

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📌 Head of Fundraising, Marketing and Communications (Townsville)
🏢 Ronald McDonald House
📍 Townsville