About the Role

Execute Sportscraft’s brand and marketing strategy to drive brand growth, customer engagement and commercial performance.

As a key custodian of the Sportscraft brand, translate business and customer priorities into integrated go-to-market plans, campaigns and content across retail, digital, social, ecommerce and marketplace channels.

Key Responsibilities

Marketing Strategy, Brand & Go-to-Market

- Execute the annual and seasonal marketing strategy, aligned to brand and commercial objectives.
- Set integrated campaign strategy and planning, setting clear briefs and direction across all customer touchpoints.
- Own and execute the go-to-market strategy and calendar across ecommerce, EDM, social, paid media, PR, retail and marketplaces.
- Partner with Product, Planning, Ecommerce, Retail and VM to align marketing with seasonal, category and trading priorities.
- Use customer, sales and campaign insights to optimise activity and inform future strategy and investment.

Brand, Content & Creative

- Act as a key custodian of the Sportscraft brand, ensuring consistent positioning, visual identity, tone of voice and creative execution.
- Execute the strategic direction for seasonal content and creative across campaign, ecommerce, editorial, social and community.
- Lead ecommerce shoots and content production, translating agreed creative direction across styling, talent and production to deliver commercially effective assets.
- Manage agencies, freelancers, talent, influencers and suppliers to deliver high-quality creative on time and within budget.

Retail, Partnerships & Customer

- Lead retail and local area marketing, including store openings,



relocations and key customer communications.
- Lead co-operative marketing with David Jones, Myer and THE ICONIC.

Social Media Strategy

- Set and lead the social media strategy in line with the overarching brand and marketing strategy.
- Establish channel objectives and KPIs, and oversee performance against agreed measures.
- Oversee the development and execution of relevant, engaging content aligned to brand messaging, content pillars and key marketing moments.
- Ensure the brand remains culturally and commercially relevant across social channels, responding to platform, audience and content trends.
- Lead the execution of the social strategy across Instagram, Facebook and Pinterest, ensuring a consistent and channel-appropriate brand presence.

Commercial & Leadership

- Own the marketing budget, aligning investment to strategic brand and commercial priorities.
- Lead and develop three direct reports, setting clear priorities, accountability and development.
- Drive cross-functional alignment and effective ways of working across the broader business.

Requirements

- Extensive integrated brand marketing experience, ideally within fashion, retail or a premium consumer brand.
- Proven experience developing marketing strategy and translating commercial priorities into integrated go-to-market plans.
- Strong commercial acumen, with experience using customer and performance insights to guide priorities and investment.
- Proven people leadership and ability to influence senior stakeholders and lead cross-functional priorities.
- Robust brand and creative judgement across content, campaigns and creative production.

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📌 Sportscraft - Marketing Manager - 12 Month Fixed-term Contract (Sydney)
🏢 Sportscraft
📍 Sydney