Sydney Olympic Park, New South Wales 2127, Australia

Full-time Permanent Associate

Posted 24 Sep 2026

Description

Digital Marketing Specialist

Drive performance. Grow digital revenue. Turn data into action.

Join the Adventure

At 4WD Supacentre , We're passionate about helping everyday Australians get adventure-ready. As one of Australia’s leading outdoor and lifestyle retailers, we operate in a fast-paced, high-growth environment where digital marketing plays a key role in connecting customers with our products.

We're looking for a commercially minded Digital Marketing Specialist to join our Marketing team at Sydney Olympic Park . This is a hands-on opportunity to support and optimise paid digital campaigns, improve return on advertising spend and help drive sales growth across our channels.

Reporting to the Business Development Manager - Online Sales , you'll work closely with our Digital Advertising Managers and broader Marketing team to deliver effective, data-led campaigns.

What You’ll Be Doing

- Support the setup, management and optimisation of Paid Search, Paid Social, Display and Programmatic campaigns.
- Ensure campaigns are accurately built, correctly tracked and aligned with approved budgets and business objectives.
- Monitor daily campaign budgets, performance and spend across paid media channels.
- Assist with testing new creative, audiences, formats and advertising platforms.
- Help plan daily and periodic performance marketing budgets.
- Identify current opportunities to reach customers and generate sales growth.




- Support the development and execution of strategies to improve ROAS and digital revenue.
- Prepare regular reports covering campaign spend, efficiency, performance and outcomes.
- Use platforms such as Google Analytics, BigQuery and Looker Studio to extract, analyse and present data.
- Contribute to the development and maintenance of automated reporting dashboards.
- Coordinate with the Marketing team to ensure creative assets, messaging and landing pages are delivered on time and fit for purpose.
- Analyse channel trends and flag performance insights, risks and anomalies.
- Explore recent digital platforms, tools and advertising opportunities.
- Document processes, best practices and campaign learnings.
- Support knowledge sharing and capability development across the Digital Marketing team.

About You

You are analytical, organised and commercially focused, with a genuine interest in digital advertising and online sales growth. You're comfortable working with campaign data, managing competing priorities and collaborating across multiple teams.

You will ideally bring:

- Experience supporting or managing paid digital campaigns across platforms such as Google Ads and Meta Ads.
- Knowledge of Paid Search, Paid Social,



Display and Programmatic advertising.
- An understanding of campaign tracking, budgets, testing and optimisation.
- Experience using Google Analytics, Looker Studio, BigQuery or similar reporting and analytics tools.
- Strong analytical skills and the ability to turn performance data into meaningful insights.
- A working understanding of ROAS and other digital marketing performance measures.
- Robust attention to detail and confidence working in a fast-paced environment.
- Excellent communication and stakeholder-management skills.
- A proactive approach to identifying opportunities and improving processes.
- Experience in retail, eCommerce or performance marketing will be highly regarded.

Why Join 4WD Supacentre?

- Join a growing Australian retail business with a strong digital presence.
- Work on high-impact campaigns that directly support revenue growth.
- Gain exposure to multiple paid media channels, platforms and customer segments.
- Collaborate with an experienced and energetic Marketing team.
- Build your skills in campaign optimisation, analytics and performance reporting.
- Work from our Sydney Olympic Park office in a dynamic, fast-paced environment.

Company Overview

4WD Supacentre is one of Australia's leading and fastest growing omni-channel retailers. We are a family-operated business that specialises in outdoor recreation and lifestyle products. Our people are passionate about the outdoors and the lifestyle that we can bring to our customers and the community.

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