Key Responsibilities

- Plan, execute, and optimise multi-channel marketing campaigns (email, social media, PPC, SEO)
- Create engaging content for websites, blogs, emails, ads, and social media
- Manage and report on performance of digital campaigns using analytics tools
- Work closely with internal teams to align messaging and brand voice
- Conduct market research to identify new opportunities and improve current strategies
- Help organise and promote training events, webinars, and industry initiatives
- Maintain and grow our online presence, including website updates and CRM integration

Requirements

- Bachelor’s degree in Marketing, Communications, or a related field
- 2–4 years of hands‑on experience in marketing (preferably B2B or education sector)
- Proficiency in digital tools: Google Ads, Meta Ads,



Google Analytics, SEO/SEM, CRM platforms
- Strong copywriting and content creation skills
- Analytical mindset with the ability to interpret data and adjust campaigns
- Ability to multitask and meet tight deadlines in a cooperative environment

Preferred Skills

- Experience with email automation platforms (Mailchimp, ActiveCampaign, HubSpot)
- Familiarity with Canva, Adobe Creative Suite, or other design tools
- Previous work in education, training, or e-learning sectors
- Understanding of Australian business landscape and target demographics

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📌 Marketing Specialist (Brisbane City)
🏢 Indigo Instruction Co.
📍 Brisbane City