Help bring Edikted, a fast-growing global Gen Z fashion brand, to the Australian market. Working with Edikted’s main social accounts, with over one million followers across platforms, you will develop local content and social strategies that turn an established international following into Australian brand awareness, community growth and customer demand.

This is a hands-on role for a fashion enthusiast who lives and breathes social media. You will run Australian TikTok activity and shape local content for Edikted’s global Instagram, combining the brand’s international presence with Australian trends, creators and culture. From filming try-ons to launching campaigns, your work will help make Edikted a brand Australian customers know, follow and shop.

Key responsibilities

Own Edikted’s Australian TikTok account, managing content planning, creation, daily posting and growth

Develop Australian posts, Reels and Stories for Edikted’s global Instagram, working closely with the US social team

Create local social strategies that build awareness and demand for Edikted in the Australian market

Spot trending sounds, formats and cultural moments, turning them into timely, relevant fashion content

Film and edit content yourself, including try-ons, styling, behind-the-scenes footage and creator-style videos

Coordinate local shoots with creators and the team, delivering content around weekly product drops and campaigns

Manage comments and DMs,



build relationships with followers and respond quickly to community feedback

Test content formats and use performance insights to improve reach, engagement, follower growth and website traffic

Share successful organic content with the ecommerce team to support paid campaigns

Use AI and editing tools to speed up content production and adapt global assets for local audiences

Track competitors, trends and community sentiment, sharing insights with marketing and ecommerce teams

About you

At least three years’ experience managing social media for a fashion, beauty or lifestyle brand

A true fashion enthusiast with a strong eye for trends, styling and what connects with a Gen Z audience

Confident creating content yourself, from filming and editing to writing captions that capture the brand’s voice

Solid knowledge of TikTok and Instagram, including platform trends, formats and community behaviour

Hands‑on experience with CapCut or similar editing tools, plus an interest in using AI to work more efficiently

A natural community builder with excellent written communication and sound judgement

Comfortable using data to understand what works and turn insights into better content

Experience working within global brand guidelines while bringing a fresh local perspective

Fast, organised and proactive, with the ability to manage a busy content calendar and deliver consistently

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📌 Social Media Manager - Edikted (Sydney)
🏢 Fashionata
📍 Sydney