Social Media Manager and Content Creator

You'll be responsible for owning the end-to-end social media strategy. This includes ideation, content creation and execution. In this role you write the plan: you decide what we post, where and why, make it, and assess the performance. The founders give you context and feedback, not a to-do list. For your first few weeks we'll review posts together while you learn the brand. After that, you take charge.

Key responsibilities

Design the social strategy for Instagram and TikTok: who we're for, what we post and why, with goals you set, track and report against.

Build and run the content calendar and deliver the set cadence.

Shoot, edit and publish Reels, TikToks, Stories and posts, in a consistent brand voice.

Photograph and film our sachets in creative ways that stand out.

Write captions, scripts and ad copy in the brand voice.

Find, brief and manage creators for UGC. Responsible for running influencer programs (current launches, PR-box campaigns, etc.).

Create and manage Meta ads to drive conversions via our social channels.

Build a community on social channels. This means replying to comments and DMs, organising community campaigns and building engagement on social platforms.

Talk to people, shoot activation content and behind the scenes, appear on our socials, and get people to try the product on camera.

About you

You've managed social media for other brands or businesses, not only your own channel.



You have proven experience implementing effective strategies for brands and can demonstrate the impact.

You have an artistic eye. Making content is one thing but making engaging content that hooks viewers is another. You have storytelling abilities through the photos and videos that you take.

You are independent and comfortable working autonomously with minimal direction. Yet, you can execute well when given directions.

You're comfortable taking short-form video content yourself from idea to published post, and have deep understanding and experience with editing apps (CapCut, Edits, Premiere or similar).

You enjoy learning how to constantly make your content better and have your finger on the pulse. Any new editing techniques, trends, interesting way to capture viewers' attention: you are onto it.

An interest in health and fitness is a bonus, not essential.

About us

Gym Concoction is a Melbourne supplement brand for people who actually read the label. Our formulas are evidence-led, honest about ingredients and doses, and stimulant-free, sold as single-serve sachets online and through gyms.

Bonuses tied to KPIs. If the company does well, you do well.

A company iPhone 17 Pro to shoot on.

Hybrid: Two days a week at our South Yarra office.

Ownership of the brand's social presence, working directly with the founders.

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📌 Social Media Manager and Content Creator (Melbourne)
🏢 GYM CONCOCTION
📍 Melbourne