Hospital Products Australia (HPA) is a leading supplier of cutting-edge medical equipment and technology solutions to hospitals and healthcare providers across Australia.
We operate in a highly regulated healthcare environment and are known for quality, reliability and long‐term partnerships.
We are seeking aDigital Marketing & AI Specialistto join our team on apermanent full‐timebasis, supporting the delivery of modern, data‐driven digital marketing initiatives across the business.
About the Role
Reporting to the Marketing Manager, this is a hands‐on role suited to a digitally savvy marketer who enjoys execution, optimisation and continuous improvement.
You will support HPA's digital marketing activities across email, website, social media and paid campaigns, while also leveraging AI‐enabled tools (including generative AI platforms) to improve content quality, campaign performance and workflow efficiency.
This role is ideal for someone who is curious about emerging technologies, detail‐oriented, and excited to work in a professional healthcare environment where accuracy and compliance matter.
Key Responsibilities
Support the planning, execution and optimisation of digital marketing initiatives across email, website, SEO/SEM and social media
Assist with the development and scheduling of social media content across platforms such as LinkedIn and Facebook
Support paid digital advertising campaigns, including Google Ads and paid social
Maintain and update website content, product pages, landing pages and blogs
Assist with CRM and promotional email campaigns, including content development,



segmentation and reporting
Use AI tools to draft, refine and optimise marketing content, while applying human review to ensure accuracy, tone and compliance
Monitor and report on digital marketing performance, providing insights and recommendations
Support general marketing activities, including industry events, exhibitions, product launches and internal marketing initiatives
Assist with marketing assets for tenders, sales documentation and presentations
Help maintain digital asset libraries and marketing records
About You
Experience in a digital marketing, marketing assistant or similar role
Robust written communication skills and attention to detail
Confidence working across email, social media and website content
Interest in AI‐enabled marketing tools and emerging technologies
Experience using AI tools
Knowledge of SEO/SEM, Google Ads and paid social campaigns
Experience with CRM platforms (e.g. Brevo)
Working knowledge of Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
Experience in healthcare, medical or regulated industries
Why Join HPA?
Permanent full‐time role with stability and growth opportunity
Exposure to advanced healthcare products and national projects
Opportunity to work with AI‐enabled marketing tools in a practical, supported way
Collaborative and professional team environment
Additional Information
Based in Sydney, NSW (Bella Vista)
Occasional interstate travel may be required
Appointment is subject to a satisfactory National Police Check
Only successful candidates will be contacted.
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📌 Digital Marketing Specialist (New South Wales)
🏢 Hospital Products Australia
📍 New South Wales