Fresh Start Advisory is looking for a creative, hands‐on and highly proactive Social Media & Content Specialist to take ownership of creating and publishing engaging content across our social media channels.
This role is responsible for bringing the FSA brand to life through content creation, filming, editing, copywriting and publishing.
You will be expected to actively create content — not simply coordinate or schedule it.
You'll be involved in the full content process, from researching trends and developing concepts through to filming, editing, writing hooks and captions, publishing and analysing performance.
You will work closely with the Head of Marketing, leadership team and key FSA personalities to develop content that builds brand awareness, engagement and reach, while also supporting the creation of in-house Social creatives.
Key Responsibilities
Content Creation
Research, develop and execute social media content ideas from concept through to publication.
Regularly film original content using an iPhone and other basic content-creation equipment.
Film FSA team members, leadership and subject matter experts for social and marketing content.
Capture platform-native footage that feels authentic to TikTok, Instagram and YouTube.
Edit short-form video content for social media, including text overlays, transitions, music, captions and other platform-native elements.
Write engaging captions, on-screen copy and supporting social content.
Social Media Management
Plan and publish content across TikTok, Instagram, YouTube, LinkedIn, Reddit and emerging platforms.




Community engagement and management.
Monitor and actively engage with our community via comments and DMs.
Set up and manage automations using Manychat.
Develop content that is native to each platform rather than simply reposting the same content everywhere.
Trends & Creative Development
Constantly research social media trends and understand why particular content formats and concepts perform.
Identify relevant trends and adapt them to the FSA brand, audience and messaging.
Develop new creative concepts, formats and recurring content series.
Test different hooks, filming styles, formats, lengths and storytelling approaches.
Bring new ideas to the wider marketing team and proactively identify opportunities for FSA to participate in relevant conversations and trends.
Performance & Optimisation
Monitor social media performance and identify what content is driving reach, engagement, watch time and audience growth.
Understand key short-form video metrics including retention, watch time, completion rate, engagement and reach.
Continuously test, learn and iterate rather than relying on the same content formats.
Paid Creative Support




Support the Head of Marketing and wider team with the creation of in-house Meta advertising creatives.
Assist with filming, editing and adapting organic content into paid creative where appropriate.
Understand the difference between content designed for organic engagement and content designed to drive performance.
What We're Looking For
1-3 years' experience in social media, content creation or a similar role.
Proven experience creating short-form video content for TikTok, Instagram and/or YouTube.
Confident writing scripts, captions, hooks and on-screen copy.
A strong understanding of what makes social content engaging and shareable.
Deep understanding of TikTok and Instagram trends and platform-native content.
Ability to turn an idea or trend into a finished piece of content independently.
What Success Looks Like
Success in this role means consistently creating high-quality, engaging and relevant content that grows FSA's presence across social platforms.
You will be expected to:
Consistently produce and publish original content.
Build a solid pipeline of content ideas and concepts.
Increase the quality and consistency of FSA's social presence.
Working at Fresh Start Advisory
At Fresh Start Advisory, we're working towards our vision of making property investing accessible to ALL Australians.
We're looking for someone who is Smart, Hungry and Humble — someone who takes ownership, brings ideas to the table, is willing to get hands‐on and wants to create content that genuinely makes an impact.
#J-*****-Ljbffr

📌 Social Media & Content Specialist (Melbourne)
🏢 Fresh Start Advisory
📍 Melbourne