Job Description
Digital Marketing Specialist n
Drive performance. Grow digital revenue. Turn data into action.
Join the Adventure n
At
4WD Supacentre
, we're passionate about helping everyday Australians get adventure-ready. As one of Australia's leading outdoor and lifestyle retailers, we operate in a fast-paced, high-growth environment where digital marketing plays a key role in connecting customers with our products.
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We're looking for a commercially minded
Digital Marketing Specialist
to join our Marketing team at
Sydney Olympic Park
. This is a hands-on prospect to support and optimise paid digital campaigns, improve return on advertising spend and help drive sales growth across our channels.
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Reporting to the
Business Development Manager – Online Sales
, you'll work closely with our Digital Advertising Managers and broader Marketing team to deliver effective, data-led campaigns.
What You'll Be Doing n
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Support the setup, management and optimisation of Paid Search, Paid Social, Display and Programmatic campaigns.
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Ensure campaigns are accurately built, correctly tracked and aligned with approved budgets and business objectives.
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Monitor daily campaign budgets, performance and spend across paid media channels.
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Assist with testing new creative, audiences, formats and advertising platforms.
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Help plan daily and periodic performance marketing budgets.
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Identify new opportunities to reach customers and generate sales growth.
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Support the development and execution of strategies to improve ROAS and digital revenue.




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Prepare regular reports covering campaign spend, efficiency, performance and outcomes.
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Use platforms such as Google Analytics, BigQuery and Looker Studio to extract, analyse and present data.
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Contribute to the development and maintenance of automated reporting dashboards.
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Coordinate with the Marketing team to ensure creative assets, messaging and landing pages are delivered on time and fit for purpose.
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Analyse channel trends and flag performance insights, risks and anomalies.
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Explore new digital platforms, tools and advertising opportunities.
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Document processes, best practices and campaign learnings.
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Support knowledge sharing and capability development across the Digital Marketing team.
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About You n
You are analytical, organised and commercially focused, with a genuine interest in digital advertising and online sales growth. You're comfortable working with campaign data, managing competing priorities and collaborating across multiple teams.
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You will ideally bring:
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Experience supporting or managing paid digital campaigns across platforms such as Google Ads and Meta Ads.
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Knowledge of Paid Search,



Paid Social, Display and Programmatic advertising.
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An understanding of campaign tracking, budgets, testing and optimisation.
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Experience using Google Analytics, Looker Studio, BigQuery or similar reporting and analytics tools.
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Strong analytical skills and the ability to turn performance data into meaningful insights.
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A working understanding of ROAS and other digital marketing performance measures.
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Strong attention to detail and confidence working in a fast-paced environment.
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Excellent communication and stakeholder-management skills.
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A proactive approach to identifying opportunities and improving processes.
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Experience in retail, eCommerce or performance marketing will be highly regarded.
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Why Join 4WD Supacentre? n
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Join a growing Australian retail business with a strong digital presence.
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Work on high-impact campaigns that directly support revenue growth.
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Gain exposure to multiple paid media channels, platforms and customer segments.
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Collaborate with an experienced and energetic Marketing team.
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Build your skills in campaign optimisation, analytics and performance reporting.
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Work from our Sydney Olympic Park office in a dynamic, fast-paced environment.
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If you're ready to use data, creativity and digital advertising to drive measurable business growth, we'd love to hear from you.
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Apply now and help us inspire more Australians to get adventure-ready.
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📌 Digital Marketing Coordinator (Sydney)
🏢 4wd Supacentre
📍 Sydney