Lead NAB's conversion rate optimisation capability
Build and scale a data-driven experimentation culture
Influence digital sales strategy through customer insights
Our people are customer obsessed.
They work in close partnership to prioritise customer needs and deliver exceptional outcomes.
This cooperative mindset enables innovation and builds enduring customer relationships, supporting our ambition to be the most customer centric company in Australia and New Zealand.
In the role of Manager, Conversion Rate Optimisation, you will join the Digital Sales & Transformation team as we strengthen our focus on customer obsession, moving with speed and owning it.
You'll lead a team responsible for uncovering what drives customer behaviour and turning those insights into measurable business outcomes.
You'll make an impact each day by:
Leading NAB's conversion rate optimisation practice and experimentation program
Building and maintaining a clear learning agenda that drives customer and business outcomes
Partnering with stakeholders to identify, prioritise and execute statistically rigorous tests
Translating customer insights into actionable recommendations that improve digital sales performance
Building and sharing the Digital Sales Optimisation Atlas, creating a single source of truth for what drives customer behaviour
Coaching and developing a high-performing team across experimentation, analytics and optimisation
Establishing measurement standards and ensuring evidence-based decision making across squads
Identifying opportunities to improve processes,



capabilities, tools and customer experiences
You'll bring to this role:
Significant experience leading optimisation, experimentation or digital performance functions
Deep expertise in CRO, digital analytics and structured testing methodologies
Strong leadership capability, with experience building and uplifting teams
Experience creating learning agendas, measurement frameworks and scaling best practice across organisations
Strong stakeholder management and influencing skills across digital, technology and marketing teams
Expertise across multiple martech platforms and digital ecosystems
Strong commercial acumen and a passion for improving customer experiences through data-driven insights
Experience within banking or another highly regulated industry will be highly regarded
A diverse and inclusive workplace works better for everyone
We know that when our colleagues feel valued and celebrated for who they are, our customers experience bankingthat'sfairer, more accessible, and designed with who they are in mind.That'swhywe'vebuilt a culture of inclusion and respect, where colleague voices are heard and valued, and everyone is supported to bring their authentic selves to work.
Join NAB
At NAB,we'recommitted to supporting our colleagues with a comprehensive range of benefits designed to help you thrive both professionally and personally, including enhanced leave options, wellbeing support, access to NAB Perks, and ongoing career development opportunities.
#J-*****-Ljbffr

📌 Manager Conversion Rate Optimisation (Melbourne)
🏢 National Australia Bank
📍 Melbourne