Lead Marketing Strategy, Growth and Partnerships Across a Multi-Brand Education Group
Remote | Full-time
Clean Health Group is seeking a commercially minded, hands‐on Head of Marketing to own marketing strategy, performance and team leadership across our group of nationally recognised education brands — including the Australian Institute of Fitness (AIF), VAST Nutrition Academy, and Clean Health Institute. This is a role where strategic planning meets genuine accountability for results, working in close partnership with our Chief Commercial Officer.
Head of Marketing – 100% Remote
Clean Health Group is seeking a commercially minded, hands‐on Head of Marketing to own marketing strategy, performance and team leadership across our group of nationally recognised education brands — including the Australian Institute of Fitness (AIF), VAST Nutrition Academy, and Clean Health Institute. This is a role where strategic planning meets genuine accountability for results, working in close partnership with our Chief Commercial Officer.
About Clean Health Group
Founded in ****, Clean Health Group (CHG) is a multi-brand education ecosystem that includes Vast Nutrition Academy, the Australian Institute of Fitness (AIF), and Clean Health Institute. As a leading Registered Training Organisation (RTO), we have educated over 350,000 fitness professionals across 85+ countries, delivering world-class qualifications in personal training, nutrition, and massage therapy.
As we scale toward our ambitious goal of certifying 1 million+ professionals by ****,



we need a finance leader who can keep us funded, compliant and commercially sharp — hands‐on, across a lean, multi-entity group.
The Role
Reporting to the Chief Commercial Officer, you will be the single accountable leader for CHG's marketing function. The function covers three areas: Revenue Growth & Paid Marketing, Partnerships, and Design. You will turn commercial goals into an integrated marketing plan. You will also make sure all marketing activity is delivered, measured and continuously improved against leads, conversions and revenue.
Key Responsibilities:
Develop and deliver annual and quarterly marketing plans across paid and organic channels
Oversee paid marketing across external digital agencies and in-house activity
Work closely with the CCO and Sales leadership to support conversion from existing leads, customers and current lead pipelines
Own marketing data, lead-source and ROI reporting across every channel, partner, campaign and event
Oversee website and marketing systems, including CRM and marketing automation
Lead brand, content, creative direction, campaigns, product launches, events and PR
Oversee partnership and shopfront marketing (e.g. gyms and fitness clubs)




Own the marketing project portfolio, and map and improve policies, processes and procedures with a focus on automation and efficiency
Lead, coach and develop the marketing team, contractors and agencies
About You
Experience leading a multi-disciplinary marketing function at Head of Marketing or equivalent level
Strategic planning and execution experience across both paid and organic channels
Strong understanding of paid marketing, both agency-managed and in-house
Strong marketing data, analytics and reporting capability
Website and CRM/marketing automation experience (HubSpot highly regarded)
Strong project management discipline
Experience in partnership and shopfront marketing
Experience building processes and procedures with a focus on automation and efficiency
Daily use of AI tools in your work, and the ability to lead adoption across a team
Education, fitness, health or wellness experience highly regarded
Why Join CHG
The Mission:
Help certify 1 million+ professionals and impact 1 billion+ lives
Ownership:
Lead the full marketing function with direct visibility at executive level
Flexibility:
100% remote-first working culture
Ready to Make an Impact?
Step into a role where hands‐on financial control and genuine strategic influence go hand in hand.
Team Clean Healthwww.cleanhealthgroup.com
Please note that we do not wish to receive unsolicited communication from recruitment agencies with regard to this vacancy.
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📌 Head Of Marketing - 100% Remote (Melbourne)
🏢 Clean Health Group
📍 Melbourne