Our Journey

The ShopBack Group is Asia-Pacific's leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In ****, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in ****, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
What You'll Own

Own the regional CRM strategy and drive execution, defining how we unlock growth through intelligent and personalised lifecycle engagement across 13 markets.
Hands-on: Design and launch campaigns, build segmentation frameworks, and optimize flows
Establish CRM best practices and playbooks that scale across markets, rooted in your own B2C expertise and wins.
Partner with Product, Data, and Tech to architect CRM tooling and automation
Lead regional performance reviews: analyze cohort behavior, identify levers, and translate insights into real business impact.
Mentor junior marketers on the team, transferring your CRM and B2C expertise into team capability.
Champion experimentation — pilot new tactics, measure rigorously, scale winners.
Build influence across marketing, product, and commercial leadership; you're the trusted advisor on CRM channels.
Essentials to Succeed

5 to 8 years of relevant experiencein CRM, or lifecycle marketing, ideally within adigital, tech, or e-commerce environment.




Proven track record ofleading CRM initiatives across multiple marketsand delivering measurable impact on user engagement and retention.
Strongstrategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
Proficiency inCRM platforms and marketing automation tools(e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
Advancedanalytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
Excellentstakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
Highlyorganized and detail-oriented, able to manage multiple priorities and timelines across markets.
Aproactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
Thrives indynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
AI Competency:Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
ShopBacker Traits

Agency- We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.




Learning Velocity- We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
Tenacity- We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

Career growthopportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning teamon a journey to global scale.
Competitive compensationbased on performance.
Candid, open, and team-oriented culturewhere feedback is valued.
We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting ******. ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

📌 Regional Crm Manager (New South Wales)
🏢 Shopback
📍 New South Wales