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Senior Marketing Coordinator, Gifts in Wills
Support marketing campaigns that inspire long-term giving
Coordinate meaningful supporter communications and journeys
Permanent full-time position,based in Sydney CBD, NSW
The Smith Family is a national children's education charity that works with children and young people to overcome educational inequality caused by poverty – so they can thrive now and into their futures.
Gifts in Wills play an important role in enabling our work and we seeking a senior marketing co-ordinator to drive marketing and supporter engagement activity across our Gifts in Wills team.
About the role
Reporting to the National Manager, Gifts in Wills, you will coordinate the planning and delivery of marketing and supporter engagement activity across The Smith Family's Gifts in Wills program.
This is a hands on marketing coordination role where you will help bring campaigns and communications to life across direct mail, email, web, digital content, event materials and supporter communications. You will manage project timelines, develop briefs, coordinate creative and production, work with internal teams and external suppliers, and ensure activity is to agreed standards.
You will also support the Gifts in Wills supporter journey, developing engaging communications that build awareness and understanding of our Gifts in Wills function.
Working closely with fundraising, marketing, communications, supporter care and data teams, you will use supporter insights, campaign results and feedback to help improve future activity and ensure our communications remain respectful, donor centred and aligned with program objectives.
This role would suit an experienced marketing or fundraising coordinator who enjoys managing campaigns from planning through to delivery and is looking to apply their skills in a purpose led environment.
Key accountabilities
Coordinate Gifts in Wills marketing campaigns and supporter communications from planning through to delivery
Develop and maintain project plans,



timelines and milestones to keep campaign activity on track
Prepare and coordinate briefs across copy, design, data, print, digital activity and reporting
Work with creative agencies, copywriters, designers, printers and other suppliers to deliver high-quality campaign materials
Coordinate stakeholder feedback and approvals and proofread materials to ensure communications are accurate, sensitive and on brand
Support communications and stewardship activity across different stages of the Gifts in Wills supporter journey
Coordinate supporter engagement activity including events, webinars, stories and impact content
Work with data and reporting colleagues on audience selection, segmentation and campaign reporting
Review campaign results, supporter feedback and enquiry trends to identify practical opportunities for improvement
Support test-and-learn activity across messaging, channels and supporter communications
Coordinate supplier quotes, invoices and campaign expenditure and maintain accurate project and campaign records
About you
You are an experienced marketing, or fundraising professional who enjoys working in a fast paced environment and getting involved in campaigns from initial planning to final delivery.
You are organised and comfortable managing multiple timelines, stakeholders and suppliers, with strong attention to detail and the ability to adapt as priorities shift.
You have experienced working in programs that require a respectful and sensitive approach and can help develop communications that are engaging for supporters.
You enjoy working collaboratively and are comfortable using data and insights to improve future activity.
Skills and experience




4+ years experience in marketing, fundraising, communications, campaign coordination or supporter engagement
Demonstrated experience coordinating campaigns from planning through to delivery
Experience developing or coordinating communications across channels such as direct mail, email, web, digital content or events
Strong project coordination skills with the ability to manage competing deadlines and stakeholders
Experience briefing and working with creative agencies, copywriters, designers, printers or other external suppliers
Strong written communication, proofreading and attention to detail
Experience coordinating stakeholder feedback and approvals and keeping projects progressing to agreed timelines
Some experience working with audience segmentation, campaign reporting, customer/supporter insights or post-campaign reviews
A relevant qualification in marketing, communications, fundraising, business or a related field, or equivalent relevant experience
Experience in fundraising, Gifts in Wills, supporter stewardship or the not-for-profit sector would be highly regarded
At The Smith Family, employees are at the heart of what we do. Joining our team means you can:
Find balance
with versatile work options and the ability to purchase additional annual leave
Maximise your take-home pay
through salary packaging and access to retail discounts
Fulfil your potential
with a suite of career development and learning opportunities
Feel you belong
with inclusive leave options including cultural, parental and gender affirmation leave
Thrive
with access to wellbeing support including EAP and discounted gym membership through Fitness Passport
Due to the nature of this role, the successful candidate must be prepared to undertake a National Police Check and a Working with Children Check. We are an equal opportunity employer and are committed to cultural diversity. Applications from people of Aboriginal and Torres Strait Islander descent are encouraged.
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📌 Senior Marketing Coordinator, Gifts In Wills (Sydney)
🏢 The Smith Family
📍 Sydney