Construction Forestry Mining and Energy Union – Melbourne VIC
The National Media Advisor plays a key role in enhancing and protecting the CFMEU's public profile through timely, accurate and strategic communications. Working closely with branches, national office staff, administration and the broader media team, this role is responsible for news media monitoring, content production and stakeholder media management to help strengthen the union.
Key responsibilities
Draft and distribute media releases, statements, briefing materials and other communications products within tight timeframes
Monitor daily news media coverage and emerging issues across the construction industry, industrial relations landscape and union campaigns, identifying risks, opportunities and emerging trends
Build and maintain effective relationships with journalists, editors, producers and other media stakeholders
Prepare briefing notes, key messages, talking points, Q&As; and interview materials for union officials and spokespersons
Develop engaging content for digital, social media and other communication channels
Support the planning and delivery of national and branch campaigns, communications strategies and media activities
Coordinate media events, press conferences, interviews, site visits and other public-facing engagements
Maintain media databases, contact lists, communication assets and records of media coverage
Work collaboratively with branches, National Office staff, administration and external stakeholders to ensure communications are accurate,



consistent and aligned with organisational priorities
Contribute to the development of proactive media opportunities that promote the union's campaigns, achievements and advocacy objectives
About you
Demonstrated experience in media relations, strategic communications and content development, with a minimum of three years' experience in journalism, newsrooms or public relations
Excellent written communication skills, with the ability to produce explicit, compelling and accurate content for a range of audiences and platforms
Strong news sense and the ability to identify media opportunities, manage emerging issues and work effectively under tight deadlines
Sound understanding of the trade union movement, industrial relations and issues affecting workers in the construction and related industries
Proven ability to build and maintain productive relationships with journalists, editors, producers and other media stakeholders
Highly developed organisational and time management skills, with the ability to manage multiple projects, meet competing deadlines and maintain attention to detail
High levels of discretion, professionalism and judgement when handling sensitive, confidential or politically complex matters
Commitment to union values, including social justice, equity, and collective action
About us
The CFMEU is an equal opportunity employer. We value diversity and are committed to an inclusive environment. We value membership experience and experience in the construction environment.
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📌 Media Advisor (Melbourne)
🏢 Construction Forestry Mining and Energy Union
📍 Melbourne