Sales Representative, Victoria and Tasmania
We are looking for a driven, motivated Sales Representative to join our B2B team covering Victoria and Tasmania. You will be the day-to-day link between Leon Cycle and our dealers, winning new accounts, growing existing ones and making sure our dealers have what they need to sell more e-bikes. This is a hands‐on, high‐activity role. You will be out visiting dealers, making calls, following up leads and building strong relationships across the industry. It is an ideal step for someone who already knows the bike or micromobility world, has some sales experience, and wants to turn that into a real career. For those who prove themselves, there is a clear path to a Business Development Manager role as we grow.
Key responsibilities
Visit and call prospective bicycle and e-bike dealers across Victoria and Tasmania to open new accounts.
Build strong relationships with existing dealers and keep them happy, informed and re-ordering.
Follow up quotes, enquiries and leads quickly and consistently.
Work towards monthly and quarterly sales targets.
Collect forecast and stock information from dealers to support uninterrupted supply.
Resolve dealer questions and issues promptly, working with Customer Service, Warehousing and Marketing.
Keep accurate records of all activity and opportunities in our CRM.
Share feedback on customer preferences and competitor activity with senior management.
Support dealer events, demo days and marketing initiatives.
About you
Prior experience working in the bicycle, e-bike,



scooter or broader micromobility industry (for example in a bike shop, distributor, brand or related business).
Some sales background, with a demonstrated ability to sell, follow up and build customer relationships.
Full Australian driver's licence and willingness to travel regularly within Victoria, and occasionally to Tasmania.
A strong work ethic, high energy and a real hunger to succeed.
Resilient and persistent: you take knockbacks in your stride and keep going.
Confident communicator, comfortable on the phone, by email and face to face.
Self‐motivated and well organised, able to manage your own time and travel.
Keen to learn and open to coaching, with ambition to grow into a Business Development Manager role.
Comfortable using a CRM and everyday digital tools (or keen to learn quickly).
About us
LEON CYCLE, the retail arm of the globally acclaimed LEISGER Cycle Group, specialises in premium electric bikes and components. Established in Germany in ****, we are rapidly gaining market share across Europe and are now making a significant impact in the Australian market. Our team's diversity, global connections and commitment to growth offer unparalleled opportunities for professional development.
Competitive base salary plus superannuation.
Attractive bonus structure tied to performance.
Full training and ongoing support from an experienced sales team.
A transparent career path to Business Development Manager for high performers.
The chance to grow with a fast‐expanding global brand.
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📌 Sales Representative, Victoria And Tasmania (Melbourne)
🏢 Leon Cycle
📍 Melbourne