Premium Australian Children's Brand | Sydney
Up to $140,000 base + super | Flexible working
Are you a commercially minded marketer who loves building brands, creating meaningful customer experiences and seeing your work translate into real growth?
We're working with a
premium, Australian-owned children's brand
with a strong online presence, a loyal customer following and an expanding international footprint.
Known for beautifully designed, imaginative and timeless children's products, the brand has built a strong reputation through its own e-commerce channels as well as a network of retail partners. This is an exciting opportunity to join a growing business where marketing is genuinely central to the next stage of growth.
About the Role
As Marketing Manager, you'll take ownership of the brand's marketing strategy and execution across digital, e-commerce, content, campaigns and customer engagement.
This is a hands-on role suited to someone who can move comfortably between
big-picture strategy and getting things done
. You'll have the opportunity to shape how the brand shows up, how customers engage with it and how marketing contributes to commercial performance.
You'll work closely with the leadership team and broader business to develop campaigns and initiatives that strengthen the brand while driving traffic, engagement and sales.
Key Responsibilities
Develop and execute the overall marketing strategy in line with business and commercial objectives
Lead integrated marketing campaigns across digital, e-commerce, social, email and other relevant channels
Drive customer acquisition, engagement and retention
Work closely with the e-commerce function to optimise the customer journey and online performance
Develop and manage the content and campaign calendar
Oversee brand storytelling and ensure a consistent and engaging brand presence across all touchpoints
Use customer and commercial data to identify opportunities and measure campaign performance
Manage external agencies, suppliers and creative partners where required




Collaborate with product, creative, e-commerce and leadership teams on launches and campaigns
Identify new opportunities to grow the brand, customer base and online revenue
Monitor market, consumer and competitor trends and translate insights into actionable marketing initiatives
Manage marketing budgets and report on performance against key KPIs
About You
We're looking for an experienced marketer who combines
commercial thinking with creativity
and isn't afraid to roll up their sleeves.
You'll ideally bring:
Proven experience in a Marketing Manager or similar senior marketing role
Strong experience across
digital marketing and e-commerce
A solid understanding of customer acquisition, retention and the online customer journey
Experience developing and executing integrated marketing campaigns
Strong commercial acumen and an understanding of how marketing activity translates into revenue
Excellent communication and stakeholder management skills
A data-driven approach, with the ability to interpret performance and turn insights into action
Strong project management and organisational skills
A genuine interest in brand, content, customer experience and storytelling
Experience within
retail, e-commerce, consumer goods, lifestyle, children's products or a similar consumer-focused environment
will be highly regarded
Why Join?
This is an opportunity to join a genuinely special Australian brand at an exciting stage of its growth.
You'll have
real ownership of the marketing function
, the opportunity to influence strategy and the ability to see your ideas come to life across a highly visual and engaging product range.
What's on offer:
Up to $140,000 base + super
, depending on experience
Flexible working arrangements
Opportunity to work with an Australian brand with an international presence
A highly creative and engaging product category
Genuine opportunity to influence the direction and growth of the brand
Team-oriented and entrepreneurial working environment
A role where your contribution will be highly visible
#J-*****-Ljbffr

📌 Marketing Manager - Premium Childrens Brand (Sydney)
🏢 Prestige Talent
📍 Sydney