About us

Traction Ag is a leading provider of agricultural machinery and solutions, dedicated to supporting farmers and agricultural businesses. We pride ourselves on delivering high-quality equipment, expert advice, and exceptional customer service to the farming community. Our mission is to help farmers increase productivity and efficiency through innovative machinery solutions and trusted partnerships.

About the role

We are seeking an enthusiastic and results-driven Machinery Salesperson to join our team at Traction Ag in Naracoorte, SA. This is a full-time position based in our Naracoorte branch, where you will play a vital role in driving sales growth and building lasting relationships with our agricultural customers. As a Machinery Salesperson, you will be the face of Traction Ag, promoting and selling a diverse range of agricultural machinery to farmers, contractors, and farming businesses throughout the region. This role is essential to our success, as you will directly contribute to our revenue targets whilst strengthening our reputation in the local farming community.

Key responsibilities

- Identify, pursue and convert sales opportunities with farmers, contractors, and agricultural businesses in the Naracoorte region and beyond

- Conduct product demonstrations and provide detailed technical information about machinery specifications, features and benefits to prospective customers

- Build and maintain strong, long-term relationships with clients to encourage repeat business and referrals

- Prepare accurate quotations and negotiate terms to close sales transactions

- Collaborate with internal teams including administration,



parts and service departments to ensure seamless customer transactions

- Stay informed about industry trends, competitor offerings and new product developments to remain a trusted advisor

- Attend industry events, field days and networking opportunities to generate leads and strengthen market presence

- Maintain detailed records of customer interactions, sales activities and pipeline progress using CRM systems

- Achieve and exceed monthly and quarterly sales targets set by management

- Provide exceptional customer service and support throughout the sales process and beyond

What we're looking for

- Proven sales experience, preferably in machinery sales, agricultural equipment, or a related sales environment

- Robust knowledge of agricultural machinery, farming practices, or the agricultural industry (or willingness to develop this knowledge)

- Excellent communication and interpersonal skills with the ability to build rapport with diverse customers

- Self-motivated and results-oriented with a proven track record of meeting or exceeding sales targets

- Ability to work independently whilst collaborating effectively with team members

- Strong organisational and time management skills with the ability to manage multiple priorities

- Proficiency with computer systems and CRM software,



with a willingness to learn new technologies

- Valid driving licence and willingness to travel throughout the region for customer visits and demonstrations

- Problem-solving skills and the ability to address customer concerns professionally and effectively

- A genuine passion for the agricultural sector and a commitment to supporting farming businesses

What we offer

We are committed to supporting our team members and providing a rewarding work environment. We offer competitive remuneration packages including base salary and performance-based bonuses that reward your sales success. You will have access to comprehensive training and professional development opportunities to enhance your product knowledge and sales skills. We foster a collaborative and supportive team culture where your contributions are valued and recognised. Additional benefits include flexible working arrangements where possible, access to industry events and networking opportunities, and the satisfaction of working in a sector that makes a real difference to farming families and rural communities. Salary Package includes Company car, phone & laptop supplied with performance based sales commission bonuses. We believe in maintaining a healthy work-life balance and support our employees' wellbeing through various initiatives.

Apply now

If you are an enthusiastic and driven sales skilled eager to make an impact in the agricultural sector, we would love to hear from you. Please submit your resume, cover letter, and any relevant sales experience details to join the Traction Ag team in Naracoorte today.

📌 Machinery Salesperson (Naracoorte)
🏢 Traction
📍 Naracoorte